All day, I see ads. Ads when I scroll social feeds, ads when I search Google, and ads on every website I go to. You're looking at some ads on this website right now (hopefully they aren't too annoying). I've lived to tell the tale — and so have you. OpenAI announced on Friday that it will start testing ads in ChatGPT for US users on its free and Go tiers, something that had been rumored for a while. If you're a brand or advertiser, this might be exciting news, but I think most of us who are merely ChatGPT ...

Core Insights - Amazon's CEO Andy Jassy sees potential in delivering ads through the AI-powered digital assistant Alexa+, aiming to enhance user engagement and drive revenue [1][2][9] Group 1: Alexa+ Development and Features - Alexa+ has been rolled out to millions of customers, enhancing the legacy digital assistant with more natural conversational capabilities [2] - The service is free for Prime customers and has a standalone subscription tier priced at $20 per month, with potential for additional subscription options in the future [3] - Early reviews of Alexa+ have been mixed, with challenges in shipping complex features and a slower rollout than anticipated [8] Group 2: Advertising Opportunities - Jassy suggests that as users engage in multi-turn conversations, there will be opportunities for advertising to assist in product discovery and revenue generation [2][4] - Amazon's advertising revenue increased by 22% in the second quarter compared to the previous year, indicating a growing focus on this revenue stream [9] Group 3: Competitive Landscape - Competitors like Google and OpenAI are also exploring advertising models within their AI products, suggesting a broader industry trend towards integrating ads in generative AI [5] Group 4: Investment in AI - Amazon's capital expenditures rose to $31.4 billion in the second quarter of 2025, a 90% increase year-over-year, primarily for developing in-house AI chips and expanding data centers [7] Group 5: Challenges and Considerations - There are concerns regarding the accuracy of AI-generated ads, as Alexa+ may produce false advertising, necessitating safeguards before advertisers commit [9] - Privacy concerns may arise from the increased data collection during conversations with AI chatbots, which could affect user comfort with targeted advertising [10]