Core Viewpoint - The National Advertising Division (NAD) found some claims made by Freshpet, Inc. regarding its dog food to be supported, but recommended discontinuation of claims suggesting that the food is "human grade" following a challenge from The Farmer's Dog [1] Group 1: Advertising Claims and Modifications - The Farmer's Dog argued that Freshpet's advertisements imply that its dog food is human grade [2] - Freshpet modified a specific claim in its commercial to remove the implication that its dog food is human grade, which NAD accepted without further review of the claim's merits [3] - NAD determined that a social media advertisement claiming Freshpet dog food is made with the same quality as human food conveys a message that it is human grade, recommending discontinuation of such claims [4] Group 2: Advertisement Review Outcomes - An advertisement showing food being prepared in a home kitchen did not convey that Freshpet dog food is human grade, as it focused on freshness and simple ingredients [5] - Freshpet stated it will comply with NAD's recommendations regarding the advertising claims [6]

Core Viewpoint - The National Advertising Division (NAD) reviewed T-Mobile's advertising claims regarding its Wireless Communication Services and T-Satellite service, finding some claims valid while recommending modifications or discontinuations for others. T-Mobile plans to appeal the NAD's decision. Group 1: Price Hike Claims - T-Mobile claimed that "AT&T and Verizon have announced price increase over price increase a combined ten times in the past two years," which was found to be unsupported by NAD [3][4] - NAD determined that T-Mobile's assertion of having only one price increase in the last ten years was supported [5] Group 2: Satellite Claims - T-Mobile's claims that "If customers can see the sky, they're connected [to T-Satellite]" and that customers would "never miss a moment" were deemed to imply universal coverage, which NAD recommended discontinuing [6][7] Group 3: Added Value Claims - NAD found that T-Mobile substantiated its claim of $200 of added value per line but did not adequately communicate the basis for this value [8][9] - T-Mobile's claim of $600 of extra value for a family of three was deemed unsupported, leading NAD to recommend modifications or discontinuations [9] Group 4: Family Savings Claims - T-Mobile decided to permanently discontinue certain claims that families could save 20%, which NAD will treat as compliance without further review [10] Group 5: T-Mobile's Response - T-Mobile expressed appreciation for NAD's role in self-regulation but disagreed with the decision and plans to appeal [11]