Core Insights - Zeta Global Holdings Corp. has announced a strategic partnership with OpenAI to enhance its enterprise marketing agent, Athena, amid strong demand from brands [1][5] - The collaboration aims to integrate OpenAI's conversational intelligence into Athena, streamlining complex marketing tasks for users [1][3] Group 1: Partnership Details - The partnership was revealed at CES 2026 in Las Vegas, highlighting the need for intelligence that transforms questions into actionable insights for enterprise teams [2] - Athena is designed to adapt to individual user goals and styles, converting queries into actionable insights across various campaigns and data workflows [2][3] Group 2: Product Features - Athena includes two agentic applications, Insights and Advisor, which are currently in beta testing for early access customers [2] - The Insights app provides marketers with immediate access to trends, audience opportunities, and dashboards with ready-to-use data [3][4] - The Advisor app reviews campaigns continuously and can recommend or automate actions to achieve business objectives such as revenue and retention [4] Group 3: Market Response and Future Plans - Zeta plans to make Athena available to all customers by the end of Q1 2026, driven by strong interest from leading brands and agencies [5] - Following the announcement, Zeta Global Holdings shares increased by 4.80%, reaching $22.71 [5]

Agent Capabilities - Lama Index introduces a syllabus extraction agent designed to summarize university course syllabi [1] - The agent utilizes a syllabus extractor tool from Lama Cloud to extract information [2] - The agent can answer questions about the syllabus after ingesting the file [6][7] Observability and Tracing - The agent provides observability results through traces stored in a SQL database [3] - Users can query the database to view agent traces and filter by duration (e g, less than 300 seconds) [3][4] - The tracing is based on an open-source integration with Open Telemetry [5] - Events are piped into a PostgreSQL database [5] Technology Stack - Llama Index uses Llama Cloud for syllabus extraction [2] - The tracing system integrates with Open Telemetry [5] - PostgreSQL is used as the database for storing traces [5]

Heroku Managed Inference and Agents Platform Overview - Heroku Managed Inference and Agents platform enables developers to build agentic applications that can reason, make decisions, and trigger actions [1] - The platform allows for provisioning and deploying LLMs, running untrusted code securely in multiple languages, and extending agents with the Model Context Protocol (MCP) [1] Key Capabilities - Heroku Managed Inference and Agents facilitates the deployment and management of LLMs [1] - The platform supports secure execution of untrusted code in Python, Nodejs, Go, and Ruby [1] - Model Context Protocol (MCP) can be used to extend agent capabilities [1] Target Applications - The platform is suitable for building internal tools, developer assistants, or customer-facing AI features [1]