Core Viewpoint - Elon Musk is changing Tesla's mission wording from "Sustainable Abundance" to "Amazing Abundance" to create a more joyful brand image [1][2]. Group 1: Mission Statement Changes - The new wording "Amazing Abundance" is intended to reflect a more joyful tone compared to the previous "Sustainable Abundance" [1]. - Tesla's actual mission statement remains "to accelerate the world's transition to sustainable energy," despite the changes in wording [2]. Group 2: Long-term Strategy and Criticism - The fourth edition of Tesla's "master plan," released in September, has been criticized for being lofty and vague, prompting Musk to acknowledge the need for more specifics [2]. - Musk's recent compensation package could be worth up to $1 trillion, contingent on Tesla delivering millions of vehicles and increasing its market value to $8.5 trillion over the next decade [3]. Group 3: Brand Image and Future Plans - The change in mission wording is not expected to indicate a radical shift in Tesla's direction but may suggest a desire for a lighter brand tone [4]. - Tesla did not provide comments regarding the mission wording change outside of normal business hours [4].