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Hollister Boosts Hong Kong Presence with New Store at K11 Art Mall: A Fusion of American Vintage and Chinese New Year Collections”
Retail News Asia· 2026-02-03 07:09
Core Insights - Hollister, a subsidiary of Abercrombie & Fitch Co., has expanded its retail presence in Hong Kong with a new store at K11 Art Mall [1][5] Store Design and Offerings - The store features an American-vintage design with wooden floors, navy accents, and an open layout, showcasing Chinese New Year merchandise in its window displays [2][7] - Hollister's new store offers a variety of core apparel lines, including denim, casual wear, and seasonal collections, with a strong emphasis on denim styles such as baggy, flare, and straight-leg fits [3][8] - The store also includes new seasonal ranges, such as the Love Hollister collection and a Chinese New Year capsule featuring red-toned hoodies and sweatshirts [4][8] Hollister's Growth in Hong Kong - The opening of the K11 Art Mall store underscores Hollister's commitment to expanding its physical retail footprint in Hong Kong, aligning with the trend of international fashion brands investing in brick-and-mortar locations alongside digital channels [5] - Hollister significantly contributed to Abercrombie & Fitch's growth, accounting for a 19% increase in sales last year [6][9]