Core Insights - The Japanese home appliance industry, once a global leader, is experiencing slow growth due to structural factors such as a declining population and market saturation, prompting brands to shift focus from B2C to B2B markets [1] - Haier Smart Home has established a leading position in Japan through localization and technological innovation, with significant market share in both the Haier and AQUA brands [1] - The recent B2B collaboration between AQUA and the new shared corporate dormitory "TRIAL HOUSE 'TAMESU'" exemplifies Haier's ability to adapt to local lifestyles and provide tailored solutions [2] - Haier's B2B strategy not only creates value for users but also opens new growth avenues, serving as a model for the home appliance industry to transition from product suppliers to service providers focused on scene-based needs [3] Group 1 - The Japanese home appliance market is facing challenges due to population decline and saturation, leading to a shift towards B2B opportunities [1] - Haier Smart Home has built a strong presence in Japan, leading in market share and high-end product growth [1] - The B2B partnership with "TRIAL HOUSE 'TAMESU'" highlights Haier's understanding of local lifestyle needs and its capability to deliver comprehensive solutions [2] Group 2 - Haier's B2B initiatives are creating scene-based value for users and expanding its growth potential [3] - The company's approach serves as a blueprint for the home appliance sector to innovate and adapt in a stagnant market [3]