近日，海尔智家旗下AQUA与新型共享企业宿舍"TRIAL HOUSE 'TAMESU'"达成深度B2B合作，成为其 拓展B端市场的又一标志性案例。该共享企业宿舍定位为"新型生活方式实验性社区"，对家居场景的适 配性、功能实用性提出了极高要求。AQUA为其量身打造全场景解决方案：四门冰箱以大容量冷冻室和 简约设计，适配家庭场景。90L单门冰箱通过紧凑设计与静音功能，适配小户型。屋顶种植区引入双门 冰箱，51L大容量抽屉式冷冻室搭配可放置烤箱的耐热托盘，匹配蔬果的储存与料理需求。用餐区则配 备了无绳充电吸尘器，人性化设计简化公共空间清洁流程。 此次合作，折射出海尔智家对日本本土化生活方式的精准把握以及场景解决方案的落地能力。事实上， 海尔智家的B端场景化解决方案已渗透至日本多元高端商业场景。此前，AQUA家用冰箱Delie系列与滚 筒洗干产品已成功入驻东京白马滑雪胜地的高端酒店。海尔冷柜也突破高端餐饮市场，与头部餐饮店达 成长期合作。同时，AQUA于今年启动对住宅设施行业的推广工作，持续拓宽B端业务边界。 日本家电产业曾领跑全球，近年来受国内人口持续减少以及市场饱和等结构性因素影响，行业增长趋于 平缓，C端市场天 ...

Core Insights - The demand for cooling products is surging globally due to rising temperatures, with items like fan hats and pet cooling mats gaining popularity among overseas customers [1][3][5] Group 1: Market Trends - Various innovative cooling products are attracting foreign buyers, particularly in Yiwu International Trade City, where solar-powered fan hats and multifunctional umbrellas are in high demand [1][3] - The portable cooling devices, including small fans and mobile air conditioners, have seen a significant sales increase, with a reported 77% year-on-year growth in the last 30 days [9] - The export of Chinese refrigeration appliances is on the rise, with household air conditioners reaching $9.45 billion, a 17.8% increase year-on-year, and fans at $5.65 billion, up 7.1% [21] Group 2: Product Innovations - Companies are adapting to market needs by customizing products, such as larger umbrellas to accommodate more people and pet cooling mats that effectively dissipate heat [5][13] - The introduction of innovative materials, like cooling silk fabric, has led to substantial growth for manufacturers, with annual increases of over 25% reported [26] - The development of fourth-generation refrigerants, which have a low global warming potential, is gaining traction, with European orders increasing by 50% [28] Group 3: Global Reach - Chinese cooling products are being exported to various regions, including Africa and South America, with companies like Henan Kangbain Electric Co. shipping large refrigerators to Ghana [13][17] - The market for portable air conditioners is expanding, with orders growing by 10% year-on-year and products being sold in over 150 countries [17] - The global market for cooling solutions is increasingly competitive, with Chinese companies focusing on innovation and sustainability to meet diverse consumer needs [30]