Core Insights - The 2025 CTE China Toy Expo, the largest toy exhibition in Asia, is being held from October 15 to 17, showcasing over 100 products from the Chinese building block brand Blokus, including more than 20 new releases featuring popular global IPs [1][2] Product Highlights - Blokus presented three major product series, "Starry Version," "Galaxy Version," and "Starlight Version," featuring building block figures from popular IPs such as Ultraman, Transformers, and Naruto [2] - The "Galaxy Version" series debuted six new products, including Marvel Spider-Man and Saint Seiya figures, marking significant expansions in the product lineup [2][5] - The "Starry Version," launched in November 2024, has gained popularity for its interactive design and includes new figures like the combined form of "Great Power" and the first DC product in this series [4][12] Innovation and Development - Blokus has invested in R&D, accumulating over 500 patents, which supports the rapid introduction of new products and enhances the diversity of its offerings [12] - The company is expanding its product matrix with new series targeting different demographics, including the "Dado" line aimed at female consumers, featuring customizable accessories [9][12] Community Engagement - The BFC (Blokus Fan Community) culture is being promoted through various events, including the display of over 40 BFC works at the expo and the organization of creative competitions across nearly 200 cities [14] - The BFC initiative encourages users to transition from players to creators, fostering a community where everyone can participate in creative expression [14]