Core Insights - The 2025 CTE China Toy Expo, the largest toy exhibition in Asia, is being held from October 15 to 17, showcasing over 100 products from the Chinese building block brand Blokus, including more than 20 new releases featuring popular global IPs [1][2] Product Highlights - Blokus presented three major product series, "Starry Version," "Galaxy Version," and "Starlight Version," featuring building block figures from popular IPs such as Ultraman, Transformers, and Naruto [2] - The "Galaxy Version" series debuted six new products, including Marvel Spider-Man and Saint Seiya figures, marking significant expansions in the product lineup [2][5] - The "Starry Version," launched in November 2024, has gained popularity for its interactive design and includes new figures like the combined form of "Great Power" and the first DC product in this series [4][12] Innovation and Development - Blokus has invested in R&D, accumulating over 500 patents, which supports the rapid introduction of new products and enhances the diversity of its offerings [12] - The company is expanding its product matrix with new series targeting different demographics, including the "Dado" line aimed at female consumers, featuring customizable accessories [9][12] Community Engagement - The BFC (Blokus Fan Community) culture is being promoted through various events, including the display of over 40 BFC works at the expo and the organization of creative competitions across nearly 200 cities [14] - The BFC initiative encourages users to transition from players to creators, fostering a community where everyone can participate in creative expression [14]

Investment Rating - The report maintains an "Overweight" rating for the industry, with a focus on new consumption sectors such as beauty care, IP derivatives, and gold jewelry [6][32]. Core Insights - The beauty care sector is expected to see significant growth, with companies like Shangmei Co. projecting a revenue of approximately 4.09-4.11 billion yuan for the first half of 2025, representing a year-on-year increase of about 16.8%-17.3% [3][30]. - The report highlights key events such as the announcement of free preschool education by the State Council, which may impact consumer spending patterns [3][25]. - The report notes a rise in core CPI by 0.8% year-on-year in July 2025, indicating inflationary pressures that could affect consumer behavior [3][25]. Summary by Sections Market Performance - During the week of August 4-8, 2025, the retail trade, social services, and beauty care sectors experienced declines of -0.38%, -0.11%, and an increase of +1.70%, respectively [15][18]. - Among sub-sectors, jewelry, personal care products, and trade saw notable gains of +5.53%, +4.23%, and +2.09% [18][21]. Key Industry Data and News - The report discusses the impact of the government's free preschool education policy, which will take effect in the fall semester of 2025 [3][25]. - Notable company announcements include Shangmei Co.'s positive earnings forecast and the planned H-share listing by Ruoyuchen [30][32]. - The report also covers the performance of major companies like Shiseido and Marubi, with Shiseido reporting a 7.6% decline in net sales for the first half of 2025 [3][25]. Investment Recommendations - The report recommends focusing on companies such as Shangmei Co., Juzi Biotechnology, Marubi, and others within the beauty care and new consumption sectors [6][32].