Back to Starbucks(回归初心)战略
Search documents
星巴克人事地震,传奇女CTO辞职,离职真相引猜测
3 6 Ke· 2025-09-28 02:04
Core Insights - Deb Hall Lefevre, Starbucks' Chief Technology Officer, has resigned, and Ningyu Chen has been appointed as the interim CTO [1] - Lefevre's departure comes during a critical period for Starbucks as it implements its "Back to Starbucks" strategy, which focuses on enhancing store experience and operational efficiency through technology [6][10] Group 1: Leadership Changes - Deb Hall Lefevre has a rich background in technology management, having worked with major companies like Motorola and McDonald's, where she led significant digital transformations [2][3] - Lefevre joined Starbucks in May 2022, recruited by CEO Howard Schultz, and was instrumental in integrating technology with the company's mission [5] - Ningyu Chen, the new interim CTO, previously served as Senior Vice President of Global Experience Technology at Starbucks [1] Group 2: Strategic Context - The "Back to Starbucks" strategy aims to improve customer interaction and operational efficiency through technology, which will continue despite the leadership change [6][10] - Lefevre's resignation may be linked to organizational changes, including a shift in reporting structure that requires her to report to the new CFO, Cathy Smith [6][10] - The company is facing various challenges, including layoffs, cost-cutting measures, and declining performance, which may have contributed to the pressures on the CTO role [10][12] Group 3: Future Implications - Lefevre's exit leaves Starbucks with unfinished digital transformation goals, entering a phase of uncertainty regarding its technological direction [12] - There are suggestions that Starbucks may need a new technology leader to navigate emerging technologies and revitalize its strategy [11]