Brand focus strategy
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Deckers Kicks Off 2026 With Two Fewer Brands After Shuttering Ahnu and Koolaburra
Yahoo Finance· 2026-01-07 17:56
Deckers is kicking off 2026 with two fewer brands in its portfolio as the company works to focus more of its efforts on its winning Hoka and Ugg labels. Indeed, last January, Deckers’ president and chief executive officer Stefano Caroti told analysts that the company would sunset its Koolaburra so that it could place even more of a focus on its star Ugg brand. More from WWD “To maintain focus on our most significant organic opportunities, we’re planning to phase out the Koolaburra brand stand-alone prod ...