Core Viewpoint - Tapestry, the owner of Coach and Kate Spade, has seen its shares rise nearly 60% this year, despite facing some pressure during its investor day where it announced a new growth strategy called "Amplify" [1][2]. Financial Performance - The company is targeting annual revenue growth in the mid-single digits through fiscal 2028, following a record revenue of $7 billion last year [2]. Growth Strategy - The "Amplify" agenda aims to build Coach to $10 billion over time, with a focus on long-term growth rather than short-term gains [3]. - Tapestry believes that Kate Spade has significant potential and aims to reignite growth through the "Amplify" brand strategy [4]. Consumer Engagement - Tapestry recognizes that while Kate Spade has high consumer awareness, it needs to improve relevance to drive purchases, bridging the gap between brand recognition and consumer buying behavior [5]. - The company is focusing on understanding consumer needs deeply, as demonstrated by the launch of the Duo bag, which was designed based on insights from Gen Z consumers seeking versatility [6][7]. Market Positioning - Tapestry positions itself as a more accessible luxury brand compared to competitors like LVMH and Gucci, emphasizing that consumers do not need to save extensively to purchase a Coach handbag [9]. - The company targets young consumers entering the market, particularly those turning 18, as a key demographic for future growth [11][12].