Many creators have overshadowed the brands that they rep on CT.When I see an NFT these days, I usually don't think about the project, but rather about the top creators who use it as their pfp.Same is true for attention.Very few NFT projects get even 10% of the attention that their top pfp users get.Communities are increasingly forming around creators instead of brands.I see this particularly with NFTs at the moment, a major change that began in 2022 but is more obvious today than ever before ...

Brand Value & Recognition - Forbes introduces its first-ever Best Brands for Value list [1]

How Brands Can Make The Most Of The 2026 World Cup https://t.co/W6jKwKIikj ...

How many of these iconic brands could you name?https://t.co/Rsean9Vyjm ...

NFT-native brands are already reaching millions of people.$PENGU, $DOOD, $ANIME etc are already in the face of the masses today through social media, events, and partnerships with some of the biggest companies and brands in the world.If you're not bullish I don't know what to tell you ...

Brand & Consumer Behavior - Men are increasingly drawn to brands prioritizing clothing creation over sales [1] - A growing preference exists for small, insider labels with an "under the radar" aesthetic [1] Fashion Industry Trend - The fashion industry is seeing a rise in brands that focus on the art of making clothes [1]

Personal Background & Overcoming Adversity - The speaker faced bullying and self-doubt during school years due to physical appearance and mannerisms [1] - The speaker failed exams in college, leading to doubts about suitability for the chosen field [1] - The speaker initially felt like a "low achiever" [2] - The speaker overcame academic challenges by focusing on studies and achieving top scores in a corporate law subject [2] Business Ventures & Growth - The speaker started a business (Emlofft) initially catering to teachers with exhibitions [2] - Emlofft expanded from a small, unnoticed location to a five-story building [2] - The company is planning to open stores in the UK and Thiruvananthapuram [2] Family & Support - The speaker's parents provided unwavering support, allowing the speaker to pursue interests even after setbacks [2] - The speaker gifted a BMW car to the father and funded the sister's education at Warwick Business School [2] - The speaker's wife achieved third rank in her MBA program after marriage [3] Key Principles & Philosophy - Individuals should pursue their own truths and work hard for them [4] - One should not wait for the right time or someone to help, but actively seek solutions [4] - It is important to take credit for both successes and failures in life [4] - Dedication to hard work and leaving the rest to a higher power is crucial [4]

Brand Strategy & Change Management - Change is crucial when performance is lacking [2] - Brands use iconography, campaigns, language, and products to signal new meanings [1] - Segmentation is essential because businesses cannot target everyone [2] - Cracker Barrel needed significant change, potentially 10,000% [1] Brand Identity - Brands are vessels of meaning, aiming to resonate with people [1]

Branding & Marketing - Brands are filling the void of affiliation, belonging, and status in the absence of God [1] - The company associates itself with activities where death is a real possibility, showcasing a unique brand discipline [2] Business Strategy - The CEO's job is to scale the company, build a good brand, product, and supply chain, then hand it over [1] - Great companies don't sell [1] - The company does not value the opinions of others [1] Leadership & Psychology - The company is happy when people are upset [2]

Industry Perception - Chinese brands were previously considered low-quality, unoriginal, and unfairly subsidized [1] - A new group of Chinese consumer companies is challenging established Western competitors [1] Market Opportunity - The rise of these new consumer firms should be encouraged [1]