Core Insights - Block, Inc. processed over 124 million transactions during the Black Friday to Cyber Monday shopping period, marking a 10% increase year-over-year as consumers shifted towards supporting local businesses [1][2][4] Transaction Data - The total volume of transactions during the Black Friday and Cyber Monday weekend reached $13 million, with 469,000 transactions recorded [5] - Approximately 49.8 million unique consumers engaged with Block's platforms, including Square, Cash App, and Afterpay, serving over 1.3 million businesses [4][11] Consumer Behavior Trends - Midtown Atlanta emerged as a key area for local loyalty, with 57,900 repeat customers and 469,000 local transactions [4] - Gift card spending reached $33.5 million, driven by consumers seeking a less stressful shopping experience [4] - Social media purchases via Cash App Card increased by 13% among younger consumers [4] Economic Impact - Cash App Card holders increased their local spending by 25%, indicating stronger engagement with neighborhood businesses [11] - The average buy now, pay later (BNPL) basket size grew by 10%, suggesting consumers are purchasing more items per transaction [11] - Year-over-year growth in spending categories included services at 91%, home and garden at 23%, and travel and experiences at 13% [11] Company Strategy - Block's integrated ecosystem of Square, Cash App, and Afterpay is designed to connect local businesses with digital-first consumers, fostering local economic growth [3][6]