Core Points - The National C-Brand City Cultural Tourism Conference is being held in Shihezi, Xinjiang, from October 15 to 17, 2023, gathering nearly 300 representatives from government, academia, and industry to discuss innovation and cooperation in the cultural tourism sector [1][3] - Shihezi is positioned as a core city in the Tianshan North Slope Economic Belt and aims to integrate into Xinjiang's cultural tourism industry layout, promoting resource sharing and complementary advantages among C-brand cities [1][3] - The conference featured local cultural tourism project promotions and strategic cooperation signing ceremonies from cities like Anshan, Luoyang, and Zibo, highlighting the importance of collaboration among C-brand cities [3] Industry Insights - C-brand cities are characterized by moderate population, unique culture, underdeveloped tourism resources, strong carrying capacity, and good public services, making them attractive for tourism [3] - The trend in tourism consumption is shifting towards high cost-performance, deep experiences, and social attributes, allowing C-brand cities to stand out due to their unique resources and cultural heritage [3] - The establishment of the "CC27 City Cultural Tourism Alliance" by Ctrip and 27 C-brand cities aims to create scale effects through resource sharing, brand building, and marketing collaboration, addressing the development bottlenecks faced by individual cities [3][4]