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文创产业从“可观”走向“可感”
Guang Xi Ri Bao· 2025-11-22 03:06
近年来,百色在保留解放街历史风貌的基础上进行修缮,引入扎染、雕刻、麽乜等非遗体验店,新 业态、新场景、新产品为游客带来丰富体验。 "我们推出的书灯冰箱贴、屏风集章本等3款新品融合历史底蕴与现代审美,'圈粉'年轻人。"百色 起义纪念馆社会宣传教育科副科长车龙娜介绍,纪念馆深度挖掘历史文化,开发近30款文创产品。 11月21日,晨光熹微,百色市解放街岭南风格的骑楼廊柱之间,游客三三两两漫步,脚步放得很 轻。"这里是中国工农红军第七军军部旧址,邓小平、张云逸等老一辈革命家的办公室和住室十分简 朴……"粤东会馆内,一位游客带着儿子认真聆听讲解。 解放街长300余米,宽10米,是百色城区岭南骑楼特色历史建筑保存最为完整的一条老街,迄今已 有近300年的历史。"我小的时候,这条街可是百色最繁华的街道。"年过六旬的市民林瑞伟说。如今, 这里既有小吃店、杂货铺的老风味,又有咖啡馆、手作工坊的新业态。 "印章有粤东会馆、清风楼、解放街骑楼等图案,可以盖章留念……"在粤东会馆工作人员的介绍 下,游客林玲购买了一个空白卷轴,盖上印章,还选购冰箱贴、徽章等文创产品。其中,一款文创冰箱 贴一套共4枚,分别有当地四个历史地标建筑,还衬以 ...
黄浦江畔石榴市集“跨越疆海”,2025沪疆文化交流周启动
Xin Lang Cai Jing· 2025-11-14 10:59
Core Viewpoint - The "2025 Shanghai-Xinjiang Cultural Exchange Week" has been launched in Shanghai, celebrating the 70th anniversary of the Xinjiang Uyghur Autonomous Region, aiming to enhance cultural exchange and economic cooperation between Shanghai and Xinjiang [1][17]. Group 1: Event Overview - The event extends its cultural exchange activities beyond the Kashgar region to include the Caohua project area and Karamay City, focusing on five dimensions: cultural tourism industry connection, community cultural exchange, cultural markets, food sharing, and promotion of Xinjiang's cultural tourism [1]. - The main experience area, the "Pomegranate Market," is designed to embody the spirit of national unity, featuring a core theme of "nurturing" [1]. Group 2: Market Features - The market emphasizes seven core sections: "Silk Road Unity," "Shanghai-Xinjiang Integration," "Enjoy Xinjiang," "Cultural and Creative Heritage," "National Trend Old Brands," "Shanghai-Xinjiang Food Fashion," and "Shanghai-Xinjiang Selection," showcasing nearly 50 unique exhibition booths [4]. - Local counties from the Kashgar region, including Shache, Zepu, Yecheng, and Bachu, have set up booths to present their cultural products and specialties, highlighting the achievements of Shanghai's support for Xinjiang [5]. Group 3: Cultural Promotion - The event features diverse cultural performances, including professional shows and community talent showcases, facilitating deep cultural exchange between Shanghai and Xinjiang [8]. - A promotional conference aims to connect government and enterprises, helping Xinjiang's unique products reach national online sales channels [8]. Group 4: Culinary and Tourism Initiatives - The "Shanghai-Xinjiang Food Festival" promotes Xinjiang's culinary culture, with discounts offered through local dining platforms and travel agencies to encourage tourism to Xinjiang [14]. - Various cultural activities are organized across Shanghai's districts, including art exhibitions and film screenings, creating a vibrant cultural atmosphere [16].
全国C牌城市文旅大会在新疆石河子市举办
Zhong Guo Xin Wen Wang· 2025-10-16 13:18
Core Points - The National C-Brand City Cultural Tourism Conference is being held in Shihezi, Xinjiang, from October 15 to 17, 2023, gathering nearly 300 representatives from government, academia, and industry to discuss innovation and cooperation in the cultural tourism sector [1][3] - Shihezi is positioned as a core city in the Tianshan North Slope Economic Belt and aims to integrate into Xinjiang's cultural tourism industry layout, promoting resource sharing and complementary advantages among C-brand cities [1][3] - The conference featured local cultural tourism project promotions and strategic cooperation signing ceremonies from cities like Anshan, Luoyang, and Zibo, highlighting the importance of collaboration among C-brand cities [3] Industry Insights - C-brand cities are characterized by moderate population, unique culture, underdeveloped tourism resources, strong carrying capacity, and good public services, making them attractive for tourism [3] - The trend in tourism consumption is shifting towards high cost-performance, deep experiences, and social attributes, allowing C-brand cities to stand out due to their unique resources and cultural heritage [3] - The establishment of the "CC27 City Cultural Tourism Alliance" by Ctrip and 27 C-brand cities aims to create scale effects through resource sharing, brand building, and marketing collaboration, addressing the development bottlenecks faced by individual cities [3][4]
广西东兴口岸跨境电商业务繁忙有序
Sou Hu Cai Jing· 2025-09-30 15:53
Core Insights - The cross-border e-commerce export from Dongxing has shown strong growth, with a peak daily export volume reaching 33 trucks and over 450,000 packages sent on a single day [3][5] - Since the establishment of the China (Fangchenggang) Cross-Border E-Commerce Comprehensive Pilot Zone five months ago, 66 cross-border e-commerce companies have registered with customs, with over 18 million packages exported, valued at 2.02 billion RMB [3][5] Group 1 - The Dongxing Customs has implemented a "customs head delivers policies" service to help businesses understand and utilize preferential policies and support measures related to cross-border e-commerce [3] - The customs efficiency at Dongxing port is highlighted as a key competitive advantage, with measures in place to ensure normal customs operations during weekends and holidays [5] - The introduction of a local cross-border e-commerce platform has shifted many goods from sea freight to land transport through Dongxing, enhancing the speed of delivery [5]
05后大学第一课新风扑面
Core Points - The article highlights the innovative approaches universities are adopting for welcoming new students, transforming traditional orientation into engaging experiences that integrate campus culture and academic spirit [2][3][4] Group 1: New Student Orientation Innovations - Harbin Institute of Technology launched a mini marathon event for new students, emphasizing a blend of physical activity and robotics [2] - Suzhou University presented ten gift packages to new students, including vouchers for local attractions and fitness activities, aiming to enhance their cultural and physical engagement [2] - Chinese Media University invited alumni to share inspirational stories, fostering a connection between current students and their predecessors [2][3] Group 2: Cultural and Professional Integration - Beijing Jiaotong University utilized social media to create interactive experiences that resonate with students, moving away from traditional lecture formats [3][4] - Zhejiang Agricultural and Forestry University showcased student-created gifts that reflect their academic disciplines, enhancing the sense of community and professional identity [3] - Nanjing Information Engineering University introduced a self-developed "writing robot" to engage students with automation technology, linking their studies to national strategies [6] Group 3: Student Participation and Personalization - Students are actively participating in defining their university experiences, with some engaging in creative activities like long-distance cycling to campus [7] - South China Agricultural University transformed their orientation into a concert, fostering a lively and inclusive atmosphere [7] - The introduction of personalized labels and activities during orientation allows students to express their identities and aspirations [8]
披上「兽装」的年轻人,享受不露脸的社交
后浪研究所· 2025-09-24 07:41
Core Viewpoint - The article discusses the rise of the furry community in China, particularly among younger generations, highlighting its transformation from a niche subculture to a mainstream social activity that fosters connections and self-expression [3][6][34]. Group 1: Furry Culture and Community - The furry community, originally a niche culture, has evolved into a safe social tool for young people, allowing them to engage in social activities without revealing their identities [6][10]. - The second large furry convention in Beijing, "万萬 吉," attracted a significant number of participants, primarily teenagers and their parents, indicating a shift towards family-friendly events [3][10]. - The popularity of furry conventions has surged since the end of the pandemic, with numerous new events scheduled across various cities in China, reflecting a growing interest in this subculture [8][34]. Group 2: Economic Aspects and Accessibility - Historically, the furry community was perceived as expensive due to the custom nature of furry costumes, which could cost thousands of yuan, creating a high entry barrier [14][20]. - Recent trends show a decrease in costume prices and an increase in the availability of affordable options, making it easier for newcomers to join the community [20][22]. - The furry community is expanding its definition, now including various forms of media and merchandise, allowing more people to identify as part of the furry culture without necessarily owning a costume [22][24]. Group 3: Social Dynamics and Personal Expression - The furry community serves as a platform for social interaction, where individuals can express themselves through their furry personas, often leading to deeper connections and friendships [27][29]. - Participants often feel a sense of safety and freedom when wearing furry costumes, allowing them to explore different aspects of their identities [29][31]. - Events are designed to encourage socialization beyond the costumes, helping participants to find their true selves and build confidence in social settings [33][34].
“炫彩世界”十年之约:共绘“一带一路”文明互鉴新画卷
Xin Jing Bao· 2025-09-10 15:24
Core Viewpoint - The "Colorful World" cultural exchange event showcases the power of cultural integration and mutual learning among nations, emphasizing the importance of cultural diplomacy and international cooperation [1][2]. Group 1: Event Overview - The 10th "Colorful World" cultural exchange event was launched on September 10, 2025, at the China International Fair for Trade in Services (CIFTIS), featuring nearly 30 ambassadors from Belt and Road Initiative countries [1]. - The event is themed "Building Friendship Bridges for Ten Years, Prosperity in a Garden of Civilizations," highlighting the significance of cultural exchange [1]. Group 2: Cultural Performances - The event included various performances showcasing the charm of cultural integration, with notable acts such as the Beijing Performing Arts Group's dance drama "Five Stars Rising in the East" and a male acrobatic performance by the China Acrobatic Troupe [2][3]. - Diplomats from countries like Uganda and the Central African Republic actively promoted their cultural resources, expressing a desire for deeper human exchanges [3]. Group 3: Interactive Features - The event introduced innovative features such as AI "One-Click World Tour," allowing visitors to virtually experience landmarks from 20 countries, and a "Silk Road Passport" for collecting stamps and redeeming gifts [4]. - The outdoor exhibition area attracted significant attention, with interactive installations blending historical and modern elements, appealing particularly to younger audiences [4]. Group 4: Service Enhancements - The event has strengthened its service functions by offering multi-language support across various themes, including payment, travel, and investment, providing a comprehensive "Beijing Survival Manual" for foreign visitors [5]. Group 5: Future Activities - The event will continue to feature cultural performances and interactive experiences from September 11 to 14, evolving from a cultural appreciation platform to a diverse international exchange brand over the past decade [6].
“吃牛排羊排,看草原村排” 鄂前旗亮相内蒙古“草原优品”传播推介会
Core Viewpoint - The event held in Harbin aimed to enhance the brand credibility and market recognition of "Grassland Quality Products," showcasing local cultural products and promoting the slogan "Eat Beef and Lamb, Watch Grassland Volleyball" [1][5]. Group 1: Event Overview - The "Grassland Quality Products" promotion event was part of the "2025 Entrepreneurs' Sun Island Annual Conference," co-hosted by various media organizations [1]. - The event featured a roundtable discussion on enhancing the brand power of "Grassland Quality Products" and included exhibitions of local cultural products [1][7]. Group 2: Cultural Products and Branding - The "Erdos Grassland Volleyball" cultural products attracted attention, including volleyball-themed accessories and bags featuring grassland elements, which resonated with attendees [3]. - The cultural narrative behind "Grassland Volleyball" was shared, highlighting its origins from a friendship formed between local farmers and Nanjing youth in 1968, emphasizing emotional and cultural connections [5]. Group 3: Brand Development and Market Potential - The roundtable discussion revealed the evolution of "Grassland Volleyball" from informal games to standardized courts, establishing it as a vibrant brand that has gained national and international recognition [7]. - Local officials emphasized the region's rich resources and cultural landscape, which provide a solid foundation for promoting the slogan and expanding market reach [7].
“东海家族”IP 航班成功首航 东海航空开启“航空 IP+场景服务”新探索
Core Viewpoint - Donghai Airlines officially launched its "Donghai Family" IP, aiming to enhance travel experiences through "Aviation IP + Scene Service" [1] Group 1: IP Character Introduction - Six IP characters were introduced at Shenzhen Airport, including "Ouka," "Oula," "Lele," "Dudu," "Dadong," and "Xiaocai," each with unique traits to engage travelers [3] - "Ouka" is a chubby silver gull with a magical "treasure box" for travel essentials; "Oula" is a beautiful red-billed gull and travel blogger; "Lele" is a local guide based on Shenzhen's city flower; "Dudu" is a tech-savvy drone; "Dadong" is an experienced captain; and "Xiaocai" is a warm flight attendant [3] Group 2: Interactive Experience and Merchandise - Donghai Airlines launched a "Donghai Family" WeChat sticker pack with 16 dynamic expressions to enhance social interactions for travelers [4] - The airline also developed a series of cultural and creative products, including postcards, fridge magnets, and keychains, integrating IP characters into daily life [4] Group 3: Service Upgrade Strategy - Donghai Airlines focuses on safety and service as dual engines for development, transitioning from basic safety and punctuality to a "differentiated boutique airline system" by 2024 [6] - The airline aims to provide refined and warm services, including special care for travelers, pet transport, and a diverse route network [6] Group 4: Emotional Connection and Brand Enhancement - The "Donghai Family" IP serves as a personified expression of the "Nine-color Seagull" service spirit, creating an emotional bond between the brand and travelers [8] - The airline plans to integrate the IP deeply into service processes, such as safety education through animated content and customized travel guides [9] Group 5: Future Vision - The launch of the "Donghai Family" IP marks a new beginning for Donghai Airlines, emphasizing service quality and emotional connection with travelers [10] - The IP characters were designed by a team from Shenzhen Polytechnic, reflecting the airline's brand philosophy and the unique characteristics of Shenzhen [10]
暑期出境旅游需注意:这些“纪念品”千万别带回国!
Yang Shi Wang· 2025-07-23 02:34
Group 1 - The article emphasizes the importance of being cautious when purchasing souvenirs during overseas travel, as some items may pose a threat to national security [1] - Live plants and animals, particularly exotic species, can carry harmful organisms and pathogens that may lead to agricultural and ecological risks upon re-entry [4] - Travelers are advised to thoroughly check their belongings for prohibited items before returning to the country, especially after visiting nature reserves with diverse flora and fauna [4] Group 2 - There is a warning regarding seemingly innocuous gifts, such as keychains and jewelry, which may be modified to include surveillance capabilities by foreign intelligence agencies [7] - Travelers, especially those in sensitive positions, should remain vigilant against overly enthusiastic offers of gifts from suspicious individuals [7] - The article encourages reporting any encounters that may threaten national security through designated channels after returning to the country [9]