"一定要带着空箱子去中国""'中国购'必买商品榜单""超实用中国离境退税指南"——点击国外社交平台 的"中国购"词条，这几条帖文居点赞量榜首。国家税务总局数据显示，2025年，办理离境退税的境外旅 客数量同比增长305%，退税商品销售额同比增长95.9%，退税额同比增长95.8%。 从"中国游"到"中国购"，这些具体实用的中国购物指南，不仅是入境游产品的延伸，更折射出中国旅游 市场的深层变革。丰富多元的消费场景正重新定义外国游客的访华行程，每一次扫码支付的背后，都是 对中国制造品质、科技创新实力与东方美学理念的深度认同。 特色购—— 浙江义乌有着"世界超市"之称，从指甲刀、手机壳到智能家电、无人机，"一站式"购物体验使其成为外 国游客"中国购"的重要一站。义乌国际商贸城里，土耳其游客伊斯玛艾尔在一家主营DIY玩具的店铺内 驻足良久，无论是手工钩织相框还是立体拼图模型，他都颇感兴趣，"只要有想买的商品，在义乌一定 能找到"。俄罗斯游客安娜为儿子选购了一款支持100多种语言实时互译的便携式智能翻译器，"义乌与 我想象中的完全不一样，这里不是廉价小商品的批发市场，更像是一座'未来生活实验室'"。 文化味—— 传统伴 ...

Core Insights - The "Guzi economy" is experiencing significant growth during the Spring Festival, with various "Guzi stores" attracting large crowds and launching new products to capitalize on holiday traffic [2] - There is a noticeable shift from Japanese anime IPs to domestic Chinese animation IPs, which are gaining popularity among consumers [2] Group 1: Consumer Behavior - During the Spring Festival, "Guzi" products, which are related to anime and gaming, are becoming popular gifts among young people [2] - The number of customers visiting stores is increasing daily, with some stores reporting over 700 visitors per day during the holiday [2] - Sales figures are also rising, with some stores averaging sales of 30,000 yuan per day in the first three days of the holiday [2] Group 2: Market Trends - The demand for domestic IP derivative products is on the rise, with more "Guzi" products from Chinese animation being featured prominently in stores [2] - The second-hand "Guzi" market is thriving, with many consumers actively trading and selling their items, indicating a clear target market among buyers [2][3] - Some stores are offering personal consignment services, allowing individual sellers to rent space to sell their "Guzi" products directly to consumers [3]

转自：四川在线 过年除了吃美食还能吃什么？对于广大的二次元爱好者来说，答案是——"吃谷"。 "谷子"是对英文"Goods"的音译，指与泛二次元文化相关的动漫、游戏等IP版权作品的衍生产品，例如徽章、立牌、钥匙扣以及手办等。购买这些"谷子"的 行为被年轻人称为"吃谷"。 春节假期，"谷子经济"持续升温，号称成都"二次元浓度"最高的天府红商场也进入了客流量高峰期。2月19日，记者在现场看到，即使在午餐时段，商场内 各大"谷子店"依旧人头攒动，不少门店借着新春消费热潮抢抓节日流量，开展新春快闪活动、上架"谷子"新品，消费者扎堆选购，"谷子年货"正成为年轻人 送自己、送亲友的特色礼物，热度持续狂飙。 位于天府红6楼的"谷玩市集"。 新热度 部分门店单日营收上万元 外地游客特地打卡消费 "这是罗小黑的新品周边，旁边还有一些热门IP产品……"记者来到位于天府红3楼的绿光派对谷子店时，店长陈华正在向几位年轻的消费者介绍最近上架的 新品。这家门店是绿光派对谷子西南首店，集合了国内外十几个IP衍生产品，商品类型涵盖谷子、潮玩、谷美等多个种类。 "假期到店顾客的数量呈逐日递增趋势，前两天平均每天在600人左右，大年初三开始顾客数 ...

Core Insights - Chinese cross-border sellers are experiencing a surge in orders from North America and Mexico ahead of the upcoming World Cup, indicating a busy period for production and operations [1][2][5] Group 1: Order Growth and Production - Many Chinese sellers report a continuous increase in orders from markets like the US, Canada, and Mexico, with some clients placing additional orders [1][2] - The production cycle is at its peak, with factories working overtime and hiring temporary workers to meet demand, especially for products like keychains and headbands [2][4] - Orders from offline channels have increased by 30% and online channels by approximately 60% compared to the last World Cup [2][5] Group 2: Seller Advantages - Chinese sellers are favored for their established operational systems, which consider costs such as shipping and quality, alongside their ability to provide product development advice [4] - The flexibility and rapid response of the supply chain in regions like Yiwu enable quick delivery, which is crucial for events like the World Cup [5] Group 3: Sales Trends and Market Dynamics - The export value of sports goods from Yiwu reached 6.78 billion yuan in the first seven months of 2025, marking a 16.8% year-on-year increase, with exports to the US, Canada, and Mexico totaling 1.88 billion yuan, up 10% [5] - Anticipation of additional orders as the tournament progresses, particularly for teams that perform unexpectedly well, is expected to peak around the finals [5] Group 4: Product Strategy and Market Adaptation - Sellers are preparing for the next wave of orders by launching new products in advance and adjusting inventory based on sales data, with a focus on popular styles [7][8] - Online sales channels have seen nearly a 50% increase compared to the last World Cup, highlighting the shift in purchasing behavior among customers [9] - The integration of platforms like Shein facilitates easier communication and order placement between sellers and international clients, enhancing the overall market reach [9]

Core Insights - The transformation of zoo souvenir shops into cultural and creative stores has become a significant trend, attracting many visitors and blending cultural, emotional, and commercial values [1][3] - The rise of social media has increased the visibility of zoo animals, leading to a surge in demand for related merchandise, particularly among younger audiences [3][4] Group 1: Development of Zoo Merchandise - The Chongqing Zoo's cultural and creative store, "Insect Movement Market," has expanded from a small section in a café to a full-fledged store with over 200 products, reflecting a significant growth from just a dozen items [3][4] - The popularity of "star animals," such as pandas, has driven merchandise sales, with products inspired by these animals becoming bestsellers [4][6] - The emotional connection formed through online content, such as live streams of animals, has translated into tangible products that resonate with consumers [4][9] Group 2: Consumer Engagement and Trends - Younger consumers, particularly those aged 20-30, are increasingly becoming the primary visitors to zoos, shifting the focus from family-oriented experiences to immersive and emotionally resonant engagements [9][10] - The demand for zoo experiences has evolved beyond merely observing animals to include a desire for emotional connection and shared values, which cultural products can fulfill [10] Group 3: Scientific Integrity in Merchandise - Zoo merchandise must maintain scientific accuracy and avoid anthropomorphism to prevent misleading consumers about animal behavior and characteristics [6][7] - The design process for merchandise incorporates educational elements subtly, ensuring that consumers engage with the content without feeling directly "educated" [6][7] Group 4: Economic Impact and Brand Development - Traditional zoos have faced financial challenges, with significant revenue previously reliant on ticket sales; innovative merchandise strategies are now essential for sustainability [9][10] - Collaborations with popular brands and the introduction of creative products have helped zoos enhance their brand image and attract a broader audience [9][10]

Group 1 - The core idea of the article is the launch of the "Doraemon Warm Winter Secret" marketing campaign by the hotpot chain company Xiaobai Xiaobai in collaboration with the anime IP Doraemon, aimed at creating emotional resonance with consumers during the festive season [1] - The "Doraemon Winter Scenic Cup" was launched on December 20 across over 700 restaurants nationwide, priced at 78 yuan, with a member-exclusive price of 68 yuan. The cup features a C-shaped handle, detachable straw, and dust cover, emphasizing both aesthetics and practicality [3] - During the campaign, customers who bring the winter scenic cup to Xiaobai Xiaobai's tea brand "Chami Tea" can enjoy an 8 yuan discount on large hot tea drinks, enhancing customer engagement [3] Group 2 - The collaboration targets Gen Z consumers aged 18-25 who pursue individuality and diverse cultures, as well as consumers aged 30-45 with a deep emotional connection to Doraemon. The campaign aims to evoke nostalgia and emotional connections through the warm image of Doraemon [4] - The initiative is designed to provide a creative and healing winter experience for Gen Z while also rekindling fond memories for older consumers, thereby establishing a deeper emotional connection during dining experiences [4] - The company plans to continue attracting a broader customer base through innovative collaborations, quality service, and unique experiences, aiming to create differentiated consumption experiences [4]

Group 1 - The company does not sell any merchandise related to "Zootopia," including figurines, keychains, posters, or books [2]

新京报贝壳财经讯（记者俞金旻）2026年美加墨世界杯的哨声尚未吹响，全球热潮仍在酝酿，而侵权的暗流竟已悄然涌动——山寨的吉祥物、假冒的足球隐 匿于货柜的角落，企图蒙混过关抢占国际市场。 查获的2026年美加墨世界杯侵权货物。宁波海关供图 大型国际体育赛事不仅是全球体育爱好者的盛宴，也因其巨大的商业价值成为知识产权侵权高发领域。从往届世界杯、奥运会到各类国际性赛事，假冒的吉 祥物、足球、服饰等侵权商品往往试图通过非法渠道流入市场，严重损害权利人和消费者的合法权益，扰乱正常的贸易秩序。 随着2026年美加墨世界杯的日益临近，宁波海关将持续关注相关动态，加大知识产权保护力度。同时，海关也提醒广大进出口企业：任何企图搭乘大型赛 事"便车"的侵权行为，都将面临法律惩罚。同时，务必增强知识产权保护意识，在承接涉及知名赛事、品牌的产品订单时，主动核实授权文件，确保货物合 法合规，共同维护好"中国制造"的良好国际声誉，促进外贸健康高质量发展。 编辑 陈莉 校对 陈荻雁 宁波海关首次查获2026年美加墨世界杯侵权货物。宁波海关供图 12月8日，贝壳财经记者从宁波海关获悉，其所属北仑海关在货运渠道首次查获一批2026年美加墨世界 ...

Core Viewpoint - The company Inner Mongolia Xinhua (603230.SH) confirmed that it does not sell any merchandise related to "Zootopia," including figurines, keychains, posters, or books [1] Company Summary - Inner Mongolia Xinhua has clarified its product offerings on the investor interaction platform, stating the absence of any sales related to "Zootopia" merchandise [1]

Group 1 - The release of "Zootopia 2" has significantly boosted box office performance, surpassing 2.28 billion yuan on its opening day and accumulating over 20 billion yuan in total, setting multiple records for imported animated films in China [2][3] - The film's success has led to increased activity in the A-share film and entertainment sector, with companies like China Film and Huayi Brothers experiencing notable stock price increases following the film's release [1][3] - The film has also stimulated consumer demand, with a wide range of merchandise and collaborative products selling well, including plush toys and themed items from various brands [3][4] Group 2 - Shanghai Disneyland, the only theme park with a "Zootopia" themed area, has seen a surge in visitor numbers, with projections of 14.7 million visitors in 2024 and surpassing 100 million total visitors since its opening [5] - The park has introduced innovative attractions and experiences related to the film, enhancing visitor engagement and emotional connection to the IP [5][6] - Despite the film's box office success, there has been a short-term divergence between box office performance and stock market reactions, with several companies in the film sector experiencing declines in stock prices shortly after the film's release [6]