Core Viewpoint - Xiaohongshu is launching a "Quick Sale" feature to facilitate second-hand trading, aiming to compete with platforms like Xianyu and retain user transactions within its ecosystem [1][4][7]. Group 1: Quick Sale Feature - The "Quick Sale" feature allows users to sell second-hand items without a deposit, with platform guarantees to avoid penalties [4]. - Users can add products when posting notes, send product cards in private messages, and set their own sale conditions, with a price cap of 10,000 yuan [4]. - This move is a response to user demand, as many users have been redirecting traffic from Xiaohongshu to other platforms for transactions [7]. Group 2: Market Context - Xiaohongshu's shift from a "lifestyle guide" to a "lifestyle interest community" indicates a broader strategy to include more personalized and non-essential content [5]. - The interest-driven consumption model has proven effective, as seen in Xianyu's significant growth in transaction volume and value [5]. - Other e-commerce platforms like Taobao and JD.com are also exploring second-hand trading, highlighting the competitive landscape [8]. Group 3: Challenges and Considerations - Xiaohongshu faces challenges similar to those encountered by other platforms, such as managing C2C transaction safety and disputes [11][13]. - The platform's community attributes may provide an advantage, but balancing commercialization with community engagement remains a critical challenge [13][15]. - The "Quick Sale" feature is intended for individual users, but there are concerns about attracting professional sellers, which could complicate the platform's objectives [15].