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CBA联赛商业化
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CBA总决赛上座率100% 联赛30年商业化迎新进展
Core Viewpoint - The CBA league has reached its 30th year, with Zhejiang Guangxia winning its first championship, marking the emergence of the 8th champion team in the league's history [1] Attendance and Viewership - The 2024-2025 CBA season finals saw an average attendance of over 10,000 per game, achieving a 100% attendance rate [1] - The playoffs had a total attendance of nearly 330,000, with an average of over 8,900 attendees per game and 12 matches achieving full capacity [1] - The finals attracted 183 million viewers on CCTV5, with a 16% increase in unique viewers compared to the previous season [2] - The sixth game of the finals reached approximately 36.4 million viewers, the highest single-game viewership since the 2020-2021 season [2] League Development and Player Dynamics - The CBA has evolved significantly in terms of content, commercialization, and professionalism, with increased player mobility enhancing competition [3] - In the 2024-2025 season, 46 player transactions occurred, including 10 transfers and 21 free agent signings, with notable players like Zhou Qi and Guo Ailun changing teams [3] - The new foreign player policy allows for 7 foreign players across 4 quarters, increasing game intensity and encouraging domestic player development [3][4] New Events and Commercialization - The inaugural CBA Club Cup was introduced, featuring a total prize of nearly 10 million yuan, aimed at maintaining fan engagement during the regular season break [5] - The CBA maintains a five-tier sponsorship system, with long-term partnerships established with key sponsors like China Life and TCL [6] - CBA has created original music and sound effects for games, enhancing the spectator experience while mitigating copyright risks [7] Future Outlook - Anticipation surrounds whether Zhejiang Guangxia can defend its title and how the league's commercialization and professionalization will continue to evolve [7]