Core Insights - The article highlights the rapid advancement of Chinese manufacturing, particularly in the titanium cup and kettle industry, showcasing how companies like Fuguang are innovating and optimizing costs to meet diverse consumer needs [1] Company Overview - Fuguang Industrial Co., Ltd. has emerged as a leading private enterprise in the cup and kettle industry, leveraging innovative applications of titanium materials and establishing industry standards [1] - The company initiated research on pure titanium thermal cups over a decade ago, focusing on quality control and cost optimization from material sourcing to end products [1] E-commerce Strategy - Fuguang has successfully utilized e-commerce platforms, particularly JD.com, to amplify its market presence, maintaining the top position in its category since 2019 [2] - During the 11.11 shopping festival, Fuguang's exclusive product, the "Fuguang Inner and Outer Pure Titanium 2L Thermal Kettle," achieved record sales, indicating strong consumer interest in new materials and products [2] Supply Chain Collaboration - The collaboration with JD.com has allowed Fuguang to implement a CPFR (Collaborative Planning, Forecasting, and Replenishment) model, enhancing supply chain efficiency and reducing production costs [2] - This partnership enables Fuguang to reach a broader consumer base and gather feedback for continuous product improvement [2] Market Trends - JD.com is shifting its strategy from traditional price wars to promoting differentiated products with new designs and materials, aiming to enhance consumer value without engaging in harmful price competition [3] - The focus is on introducing high-quality products while maintaining profitability for manufacturers, thus fostering a healthier market environment [3]