11.11大促的号角刚在全网吹响，富光集团的生产车间却早没了"预热"的从容。 为赶制京东独家专供的"富光内外纯钛2L保温壶"，这里早几周就进入满负荷状态。机械臂闪着冷冽金属 光精准翻飞，"滋滋"的焊接声与传送带的匀速运转声交织成密集的生产交响曲——每一道工序都在加速 推进，空气中满是提前备战的紧张与忙碌。 28小时，1000只，单价399元。这款钛材质保温壶交出的11.11战绩，刷新京东平台同品类首发的销量纪 录，也让钛这种昔日只用于航天发动机、人工关节的"太空金属"，得以飞入寻常百姓家。 22年自营锻造"超级供应链" 钛壶的爆红，是京东深耕22年的供应链能力厚积薄发的结果。自成立之初，京东就以"自营"为核心布 局，而自营的本质，是对商品全链路的深度把控。 为降低运营成本、提升流转效率，京东持续优化供应链路径，打磨出顶尖级的精准预测能力——平台有 超1000万个自营商品，但在京东仓库中每31天就会被卖出一次，周转周期在全球零售业都处于顶尖级水 平。 这种强大的供应链能力，远非简单的C2M需求反馈，而是覆盖创意、设计、研发、制造、定价、营 销、交易、仓储、配送、售后的十个关键环节，为商家提供整套解决方案的全链路 ...

转自：新华财经 基于京东海量数据，双方还精准定位到25-40岁活跃于商务与户外场景的中产人群，合作打造差异化的钛杯产品矩阵。2024年，京东钛杯成交额环比增长 100%，增速领跑水杯全品类，标志着钛水具从"小众高端"向"大众品质生活"的加速渗透。今年京东"双十一"购物节预售期间，独家钛餐厨具成交额同比增长 超4倍，展现出巨大的市场潜力。 首发28小时销量突破1000只——今年"双十一"购物节预售期间，京东独家专供的"富光内外纯钛2L保温壶"交出了一份亮眼答卷。这背后，是京东依托"超级 供应链"能力，将小众高端的"钛"成功推向大众市场，实现消费者、品牌与平台多方共赢的产业革新故事。 据介绍，富光集团与京东的合作始于2014年。从入驻初期三年销售额破亿元，到2019年登顶类目第一并蝉联至今，富光集团已与京东建立起深度互信的战略 伙伴关系。截至目前，双方已成功打造近20款京东专供产品，覆盖保温壶、保温杯、玻璃杯等多品类，其中不乏多款钛制水具。今年9月，富光集团正式加 入京东牵头成立的"钛厨具品牌联盟"，双方将在新品开发、营销推广、流量扶持等全链路开展更深入的合作，共同打造更具性价比、更高品质的国民级水 具。 京东与 ...

Core Insights - The article highlights the rapid advancement of Chinese manufacturing, particularly in the titanium cup and kettle industry, showcasing how companies like Fuguang are innovating and optimizing costs to meet diverse consumer needs [1] Company Overview - Fuguang Industrial Co., Ltd. has emerged as a leading private enterprise in the cup and kettle industry, leveraging innovative applications of titanium materials and establishing industry standards [1] - The company initiated research on pure titanium thermal cups over a decade ago, focusing on quality control and cost optimization from material sourcing to end products [1] E-commerce Strategy - Fuguang has successfully utilized e-commerce platforms, particularly JD.com, to amplify its market presence, maintaining the top position in its category since 2019 [2] - During the 11.11 shopping festival, Fuguang's exclusive product, the "Fuguang Inner and Outer Pure Titanium 2L Thermal Kettle," achieved record sales, indicating strong consumer interest in new materials and products [2] Supply Chain Collaboration - The collaboration with JD.com has allowed Fuguang to implement a CPFR (Collaborative Planning, Forecasting, and Replenishment) model, enhancing supply chain efficiency and reducing production costs [2] - This partnership enables Fuguang to reach a broader consumer base and gather feedback for continuous product improvement [2] Market Trends - JD.com is shifting its strategy from traditional price wars to promoting differentiated products with new designs and materials, aiming to enhance consumer value without engaging in harmful price competition [3] - The focus is on introducing high-quality products while maintaining profitability for manufacturers, thus fostering a healthier market environment [3]