[Music] Public perception is a fascinating phenomenon. The way it is shaped, developed, molded, and at times manipulated is often outside of our control. Positive public perceptions can take quite some times to develop and maintain. However, when negative public perceptions exist for whatever reasons they exist, they often require herculean efforts to overcome. Efforts that often feel sisophian. And many times, much like Cisphus and his rock, negative public perceptions can never be overcome. In the mid200s ...