Cognitive Commitment

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The Real Reason People Say Yes (And it’s not your product) | Yu (Yumi) Du | TEDxCSTU
TEDx Talks· 2025-08-25 16:18
Sales Philosophy - Intention is more important than timing, which is more important than attitude, which is more important than wording in sales [4] - Genuine intention to help solves problems is crucial for building trust and achieving success in sales [5][6] - Mastering timing, sensing the right moment when someone shows excitement or need, is essential for a successful deal [7] - Attitude, including presence, feeling, and tone in casual conversation, significantly influences people's decisions [9][10][11] Sales Techniques - Understanding cognitive commitment, where people tend to stick with their agreements, can be leveraged in sales follow-ups [12][13] - Instead of directly asking "Do you want it?", suggest the next step based on the conversation to imply agreement [13] - Asking and closing the deal is always correct with the right attitude, timing, and intention [14] - If there is no clear "yes", push harder with good intention until a clear "yes" is obtained [15]