New “Performance Enhancer” solution connects premium CTV exposure to measurable digital conversions across the globe, giving advertisers a unified view of ROI across the full consumer journeyNEW YORK, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced a new partnership with LG Ad Solutions to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and im ...

Core Insights - Mountain is a performance Connected TV ad platform, referred to as PTV, which indicates a focus on measurable advertising outcomes [1] - 93% of the advertisers on Mountain are new to TV advertising, highlighting the platform's ability to attract a fresh client base [1]

Core Viewpoint - The Trade Desk is positioned to benefit from three significant megatrends in digital advertising, despite facing short-term challenges such as slower growth and increased competition [1] Group 1: Connected TV (CTV) - The U.S. connected TV ad spend is projected to grow from $30 billion in 2024 to nearly $40 billion by 2027, with a global market expected to expand from $268 billion in 2024 to $531 billion by 2030, indicating a substantial opportunity for The Trade Desk [3][4] - The Trade Desk operates as an independent demand-side platform, providing advertisers access to premium streaming inventory across various publishers, which positions it favorably against competitors like YouTube and Facebook [3][4] - The company’s partnerships with major streaming services such as Disney+ and Netflix, along with its Unified ID 2.0 initiative, enhance its competitive edge in the CTV space [3] Group 2: Retail Media - Retail media is emerging as a new advertising frontier, allowing brands to place ads directly on retailer websites and apps, which is more effective due to the use of first-party purchase data [5][6] - The global retail media market is expected to reach $177 billion by 2025, indicating rapid growth in this advertising channel [6] - The Trade Desk has established itself in this sector by powering retailer ad networks outside of Amazon, exemplified by its partnership with Walmart Connect [7][8] Group 3: International Expansion - The Trade Desk currently generates most of its revenue in the U.S., but the international advertising market presents a significant growth opportunity, with global digital ad spend projected to reach $1.1 trillion by 2025 [9][10] - Only 12% of The Trade Desk's revenue comes from international markets, highlighting the potential for substantial growth if the company can replicate its U.S. success abroad [9][10] - Capturing even a small share of the global ad spend outside the U.S. could result in tens of billions in additional revenue capacity for The Trade Desk [10] Group 4: Long-term Growth Potential - Despite current challenges, The Trade Desk is at the center of three rapidly growing areas in digital advertising: CTV, retail media, and international expansion, which are expected to drive long-term growth [12] - These markets collectively represent several hundred billion dollars of addressable spend in the coming years, positioning The Trade Desk as a leading independent DSP [12][13] - The company does not need to dominate every segment but must remain a trusted alternative to larger competitors, which is crucial for patient investors [13]

Group 1: Industry Outlook - Connected TV is expected to be one of the fastest-growing advertising channels, with a shift in ad spending from traditional linear TV to streaming platforms [1] - Roku is well-positioned to benefit from this trend, leading to optimism ahead of its second-quarter earnings release [1] Group 2: Analyst Insights - JPMorgan analyst Cory A Carpenter reiterated an Overweight rating on Roku, raising the price forecast from $85 to $100 [2] - Carpenter believes Roku is set to outperform expectations due to stable advertising spending and easing China tariffs [3] Group 3: Revenue Projections - Carpenter noted Roku's cautious approach in not raising its 2025 Platform revenue guidance, but he anticipates reflecting Frndly's estimated $40 million second-half revenue in the updated outlook [4] - The upcoming Amazon DSP partnership is expected to boost 2025 Platform revenue, which Carpenter believes was not included in earlier guidance [5] - Carpenter raised his Platform revenue growth estimate to 15% for Q2 and 14% for full-year 2025, both above Roku's official guidance [5] Group 4: Financial Estimates - The stability in advertising spend is likely to drive a slight upside in Platform revenue, prompting Carpenter to raise his adjusted EBITDA estimate for Q2 from $70 million to $73 million, slightly above the company's guidance [6] Group 5: Market Performance - Roku shares are trading higher by 2.85% to $93.70 at the time of publication [7]

Core Viewpoint - The Trade Desk is currently undervalued despite its strong long-term growth prospects, making it a top investment opportunity in the market [1]. Company Performance - The Trade Desk experienced a disappointing Q4, missing its revenue guidance for the first time in its history due to a transition to a new platform [6]. - The stock price fell over 30% following the earnings report, compounded by a broader market sell-off, resulting in a 65% decline from its all-time high [7]. Market Position - The Trade Desk operates solely as an ad buyer, differentiating itself from competitors like Alphabet and Meta, which handle both ad buying and selling [2][3]. - The company focuses on growing areas such as connected TV and podcasts, which have seen significant increases in advertising dollars [4]. Future Growth Prospects - Despite weak guidance for Q1, Wall Street anticipates 18% growth for 2025 and 20% growth for 2026, driven by the shift from linear TV to connected TV [9]. - The transition to connected TV is expected to enhance revenue for The Trade Desk over the coming years [10]. Profitability and Valuation - The Trade Desk reported a 25% profit margin in Q4, indicating it is a profitable company, not solely reliant on growth [10][12]. - The stock is currently valued at 28 times forward earnings, which is reasonable given the expected growth [14].