PresentationRonald JoseyMD and Co-Head of Tech & Communications Thank you, everyone, for joining. My name is Ron Josey. I cover the Internet sector here at Citi. And look, I'm excited to have with us today, Mark Douglas. Mark and I, we've known each other now for 3, 4, maybe 5 years or whatever. And so you're the Co-Founder, President of Mountain MNTN. And we'll start this process here. Just a quick overview. Mountain is a performance, we call it PTV, but performance, Connected TV ad platform. 93% -- correc ...

Core Viewpoint - The Trade Desk is positioned to benefit from three significant megatrends in digital advertising, despite facing short-term challenges such as slower growth and increased competition [1] Group 1: Connected TV (CTV) - The U.S. connected TV ad spend is projected to grow from $30 billion in 2024 to nearly $40 billion by 2027, with a global market expected to expand from $268 billion in 2024 to $531 billion by 2030, indicating a substantial opportunity for The Trade Desk [3][4] - The Trade Desk operates as an independent demand-side platform, providing advertisers access to premium streaming inventory across various publishers, which positions it favorably against competitors like YouTube and Facebook [3][4] - The company’s partnerships with major streaming services such as Disney+ and Netflix, along with its Unified ID 2.0 initiative, enhance its competitive edge in the CTV space [3] Group 2: Retail Media - Retail media is emerging as a new advertising frontier, allowing brands to place ads directly on retailer websites and apps, which is more effective due to the use of first-party purchase data [5][6] - The global retail media market is expected to reach $177 billion by 2025, indicating rapid growth in this advertising channel [6] - The Trade Desk has established itself in this sector by powering retailer ad networks outside of Amazon, exemplified by its partnership with Walmart Connect [7][8] Group 3: International Expansion - The Trade Desk currently generates most of its revenue in the U.S., but the international advertising market presents a significant growth opportunity, with global digital ad spend projected to reach $1.1 trillion by 2025 [9][10] - Only 12% of The Trade Desk's revenue comes from international markets, highlighting the potential for substantial growth if the company can replicate its U.S. success abroad [9][10] - Capturing even a small share of the global ad spend outside the U.S. could result in tens of billions in additional revenue capacity for The Trade Desk [10] Group 4: Long-term Growth Potential - Despite current challenges, The Trade Desk is at the center of three rapidly growing areas in digital advertising: CTV, retail media, and international expansion, which are expected to drive long-term growth [12] - These markets collectively represent several hundred billion dollars of addressable spend in the coming years, positioning The Trade Desk as a leading independent DSP [12][13] - The company does not need to dominate every segment but must remain a trusted alternative to larger competitors, which is crucial for patient investors [13]

Connected TV is poised to become one of the fastest-growing advertising channels in the coming years, with Roku, Inc. ROKU well-positioned to benefit from the ongoing shift in ad spending from traditional linear TV to streaming platforms.Against this backdrop, Roku's recent momentum and strategic positioning have prompted optimism ahead of its upcoming second-quarter earnings release on Thursday, July 31.JPMorgan analyst Cory A Carpenter reiterated the Overweight rating on Roku, raising the price forecast f ...

Core Viewpoint - The Trade Desk is currently undervalued despite its strong long-term growth prospects, making it a top investment opportunity in the market [1]. Company Performance - The Trade Desk experienced a disappointing Q4, missing its revenue guidance for the first time in its history due to a transition to a new platform [6]. - The stock price fell over 30% following the earnings report, compounded by a broader market sell-off, resulting in a 65% decline from its all-time high [7]. Market Position - The Trade Desk operates solely as an ad buyer, differentiating itself from competitors like Alphabet and Meta, which handle both ad buying and selling [2][3]. - The company focuses on growing areas such as connected TV and podcasts, which have seen significant increases in advertising dollars [4]. Future Growth Prospects - Despite weak guidance for Q1, Wall Street anticipates 18% growth for 2025 and 20% growth for 2026, driven by the shift from linear TV to connected TV [9]. - The transition to connected TV is expected to enhance revenue for The Trade Desk over the coming years [10]. Profitability and Valuation - The Trade Desk reported a 25% profit margin in Q4, indicating it is a profitable company, not solely reliant on growth [10][12]. - The stock is currently valued at 28 times forward earnings, which is reasonable given the expected growth [14].