Group 1 - The core initiative is the "Year of the Horse New Year Shopping in Changchun" campaign, which aims to stimulate consumer spending through the distribution of digital consumption vouchers totaling 10 million yuan [1][2] - The campaign will distribute 5 million yuan in vouchers for online platforms and 5 million yuan for offline physical stores [1] - The first phase of the voucher distribution will run from February 14, 2026, to March 3, 2026, while the second phase will be from March 6, 2026, to March 31, 2026 [2] Group 2 - The target beneficiaries of the subsidy are individual consumers [3] - The subsidy standard offers a 15% discount on the final sales price, with a maximum limit of 1,000 yuan per purchase [4] - Eligible product categories include various home appliances such as range hoods, gas stoves, dishwashers, water purifiers, microwaves, and more, while certain categories like refrigerators and televisions are excluded [5] Group 3 - For online purchases, consumers must log in to the UnionPay Cloud Flash Payment APP to claim vouchers and can redeem them on platforms like JD.com and Taobao [6][8] - For offline purchases, consumers can claim vouchers through the same APP and redeem them at designated merchants by showing the payment code [9] - Each consumer can claim one voucher per day, which is valid for that day only, and can redeem up to two vouchers during the campaign period [6][9] Group 4 - The campaign includes strict rules against the buying and selling of vouchers, with penalties for violations [10] - Any changes to the subsidy activity rules will be announced by the government [10]