2025 年 11 月 21 日 相关研究 券研究报 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 申万宏源研究微信服务号 红利、科技与出海: 2026 家 容三年线 -2026 年家电行业投资策略 本期投资局示: 请务必仔细阅读正文之后的各项信息披露与声明 需求显著改善,估值触底反弹。白电板块,根据产业在线数据,25年1-9月空调累计实 ● 现内销量 9081 万台，同比+8.4%，24 年"以旧换新"政策于 7 月底落地，1-8 月具备 一定低基数优势。25Q1/Q2/Q3 单季度空调内销同比+6.2%/+11.6%/+6.0%，其中 7/8/9 月同比+14.3%/+1.2%/-2.5%，进入 25Q3，家空内销增速逐步放缓。厨电板块，国补显 著拉动销售，25H1 延续增长势头。根据奥维云网数据，24 年油烟机实现零售额 362 亿 元，同比+14.9%；燃气灶零售额 204亿元，同 ...

Core Insights - The kitchen and bathroom appliance industry is facing significant challenges, with major companies like Vanward Electric and Vatti Holdings undergoing leadership changes amid declining market performance [2][3][4] Industry Overview - The real estate market has negatively impacted the kitchen and bathroom appliance sector, with a reported 0.6% year-on-year decline in sales for kitchen and bathroom appliances in China for the first nine months of 2025, totaling 113.1 billion yuan [3] - Sales of integrated stoves plummeted by 40.9%, while electric and gas water heaters saw slight decreases of 0.4% and 1.3%, respectively [3] - The recent Double 11 shopping festival revealed a significant drop in sales, with offline sales of various kitchen appliances down by 35% to 40% and online sales down by 20% to 59% [3][4] Company Performance - Vatti Holdings reported a 9.13% decrease in revenue to 4.158 billion yuan and an 11.9% drop in net profit to 356 million yuan for the first three quarters of the year [4] - Vanward Electric achieved a 5.54% increase in revenue to 5.524 billion yuan and a 5.56% rise in net profit to 479 million yuan, with its new kitchen appliance segment growing by 23.46% [4] - Both companies are heavily reliant on the domestic market, with Vatti's domestic revenue at 2.4 billion yuan and overseas revenue at 347 million yuan, while Vanward's domestic revenue was 2.275 billion yuan and overseas revenue at 1.729 billion yuan [5] Strategic Adjustments - Both companies are family-controlled and are attempting to balance new business ventures with traditional product lines, focusing on practical and high-end product offerings [6][8] - The need for a balance between innovation and maintaining core business operations is critical for survival in the current market environment [6][8] - The companies are also exploring smart home solutions and integrating technology into their product offerings to stay competitive [8] Leadership Changes - Recent leadership changes at Vanward and Vatti signal a potential shift in strategy, with a focus on enhancing marketing and operational efficiency [2][7] - The appointment of new executives aims to streamline operations and improve the integration of online and offline marketing strategies [7]

Core Viewpoint - Boss Electric experienced a decline of 1.98% in stock price on November 17, with a trading volume of 146 million yuan, indicating potential market concerns regarding its financial performance and investor sentiment [1]. Financing Summary - On November 17, Boss Electric had a financing buy-in amount of 13.79 million yuan and a financing repayment of 11.89 million yuan, resulting in a net financing buy of 1.90 million yuan [1]. - As of November 17, the total financing and securities lending balance for Boss Electric was 240 million yuan, with the current financing balance at 237 million yuan, accounting for 1.27% of the circulating market value, which is above the 70th percentile of the past year [1]. - The securities lending aspect showed that 1,600 shares were repaid on November 17, with no shares sold, and the remaining securities lending volume was 114,200 shares, with a balance of 2.26 million yuan, which is below the 50th percentile of the past year [1]. Company Overview - Boss Electric, established on November 7, 2000, and listed on November 23, 2010, is located in Hangzhou, Zhejiang Province, specializing in the research, production, and sales of kitchen appliances [2]. - The main revenue sources for Boss Electric include range hoods (47.86%), gas stoves (25.10%), dishwashers (7.33%), integrated machines (6.51%), and sterilizers (2.64%), among others [2]. - As of September 30, 2025, the number of shareholders was 56,300, a decrease of 8.62%, while the average circulating shares per person increased by 9.43% to 16,577 shares [2]. Financial Performance - For the period from January to September 2025, Boss Electric reported a revenue of 7.31 billion yuan, a year-on-year decrease of 1.14%, and a net profit attributable to shareholders of 1.16 billion yuan, down 3.73% year-on-year [2]. - Since its A-share listing, Boss Electric has distributed a total of 6.85 billion yuan in dividends, with 2.83 billion yuan distributed over the past three years [3]. Institutional Holdings - As of September 30, 2025, the second-largest circulating shareholder of Boss Electric was Hong Kong Central Clearing Limited, holding 63.49 million shares, a decrease of 27.40 million shares from the previous period [3]. - ICBC Value Selection Mixed A (019085) entered as the third-largest circulating shareholder with 14.39 million shares, while Southern CSI 500 ETF (510500) was the seventh-largest, holding 6.86 million shares, a decrease of 183,300 shares from the previous period [3].

Core Viewpoint - The stock price of Boss Electric has experienced a decline of 3.28% year-to-date, with a recent drop of 2.08% on November 17, 2023, indicating potential concerns among investors regarding the company's performance and market conditions [1][2]. Company Overview - Boss Electric, established on November 7, 2000, and listed on November 23, 2010, is located in Hangzhou, Zhejiang Province. The company specializes in the research, production, and sales of kitchen appliances, including range hoods, gas stoves, dishwashers, and food processors [1][2]. - The revenue composition of Boss Electric is as follows: range hoods 47.86%, gas stoves 25.10%, dishwashers 7.33%, integrated machines 6.51%, sterilizers 2.64%, and other small kitchen appliances [1]. Financial Performance - For the period from January to September 2025, Boss Electric reported a revenue of 7.312 billion yuan, a year-on-year decrease of 1.14%, and a net profit attributable to shareholders of 1.157 billion yuan, down 3.73% year-on-year [2][3]. - Since its A-share listing, Boss Electric has distributed a total of 6.847 billion yuan in dividends, with 2.833 billion yuan distributed over the past three years [3]. Shareholder Information - As of September 30, 2025, the number of shareholders for Boss Electric was 56,300, a decrease of 8.62% from the previous period, with an average of 16,577 circulating shares per shareholder, an increase of 9.43% [2]. - The top circulating shareholder is Hong Kong Central Clearing Limited, holding 63.4905 million shares, a decrease of 27.3989 million shares from the previous period. ICBC Value Selection Mixed A is a new entrant among the top shareholders, holding 14.3928 million shares [3].

Core Viewpoint - The stock of Boss Electric has shown a slight increase of 2.01% on November 12, with a current price of 20.28 CNY per share and a total market capitalization of 19.163 billion CNY [1] Financial Performance - For the period from January to September 2025, Boss Electric reported a revenue of 7.312 billion CNY, representing a year-on-year decrease of 1.14%, and a net profit attributable to shareholders of 1.157 billion CNY, down 3.73% year-on-year [2] - The company has cumulatively distributed 6.847 billion CNY in dividends since its A-share listing, with 2.833 billion CNY distributed over the past three years [3] Stock Market Activity - As of 09:48 on November 12, the trading volume was 51.6284 million CNY, with a turnover rate of 0.27% [1] - The stock has experienced a decline of 0.73% year-to-date, but has increased by 3.95% over the last five trading days, 7.13% over the last twenty days, and 6.91% over the last sixty days [1] Shareholder Information - As of September 30, 2025, the number of shareholders for Boss Electric was 56,300, a decrease of 8.62% from the previous period, with an average of 16,577 shares held per shareholder, an increase of 9.43% [2] - The second-largest shareholder is Hong Kong Central Clearing Limited, holding 63.4905 million shares, a decrease of 27.3989 million shares from the previous period [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - In the first three quarters of 2025, the company achieved operating revenue of 7.312 billion yuan, a year-on-year decrease of 1.14%. The net profit attributable to the parent company was 1.157 billion yuan, down 3.73% year-on-year. The net profit excluding non-recurring items was 1.060 billion yuan, a decrease of 1.37% year-on-year. In Q3 2025, the company reported operating revenue of 2.704 billion yuan, a year-on-year increase of 1.42%, and a net profit of 446 million yuan, up 0.65% year-on-year [4][11]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company's gross margin was 51.80%, an increase of 1.37 percentage points year-on-year. In Q3 2025, the gross margin was 54.12%, up 0.94 percentage points year-on-year. The operating profit for the first three quarters was 1.140 billion yuan, a year-on-year increase of 3.15%, with an operating profit margin of 15.59%, up 0.65 percentage points year-on-year [11][16]. Market Strategy - The company has optimized its channels and implemented a multi-brand strategy, which has begun to show results. The company is focusing on retail channels while reducing high-risk engineering channel business. The overseas market has also performed well, mitigating the impact of the decline in engineering channels. The product matrix includes high, medium, and low-end products under the brands "Boss," "Mingqi," and "Xingchen," effectively addressing diverse consumer needs [11][16]. Future Outlook - The company is expected to explore new product directions, including dishwashers and integrated stoves, leveraging its channel resources to further open up incremental markets. The projected net profits attributable to the parent company for 2025-2027 are 1.662 billion, 1.747 billion, and 1.847 billion yuan, corresponding to PE ratios of 11.12, 10.58, and 10.00 times, respectively [11][16].

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 24.2 yuan [2][8]. Core Insights - The company reported a revenue of 2.7 billion yuan in Q3 2025, reflecting a year-on-year increase of 1.4%. The net profit attributable to the parent company was 450 million yuan, up 0.6% year-on-year [2]. - The revenue growth was primarily driven by an increase in retail channel sales, with core products such as range hoods, gas stoves, and dishwashers seeing price increases. However, the engineering channel faced pressure due to the low prosperity of the real estate sector [8]. - The gross profit margin improved to 54.1%, a year-on-year increase of 0.9 percentage points, attributed to a decrease in the proportion of lower-margin engineering channel revenue and a decline in stainless steel prices [8]. - The net profit margin slightly decreased to 16.5%, down 0.1 percentage points year-on-year, mainly due to increased marketing expenses ahead of promotional events [8]. - The company is expected to face short-term demand pressure due to the real estate market but maintains resilience through active marketing and product diversification. Long-term prospects are positive with a focus on multi-category development [8]. Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 11,213 million yuan, 11,387 million yuan, 11,725 million yuan, and 12,106 million yuan respectively, with year-on-year growth rates of 0.1%, 1.6%, 3.0%, and 3.2% [4]. - Net profit attributable to the parent company is forecasted to be 1,577 million yuan in 2024A, increasing to 1,775 million yuan by 2027E, with growth rates of -9.0%, 2.4%, 5.9%, and 3.8% respectively [4]. - Earnings per share (EPS) are projected to rise from 1.67 yuan in 2024A to 1.88 yuan in 2027E, with corresponding price-to-earnings (P/E) ratios of 12, 11, 11, and 10 [4].

Core Viewpoint - The home appliance retail industry is experiencing structural differentiation due to multiple factors such as the reduction of national subsidies and intensified competition, making operational resilience and robust development capabilities the focus of market attention [1] Industry Overview - The core variable in the home appliance market in 2025 remains the "trade-in for new" national subsidy policy, which has seen a phase adjustment leading to a slowdown in industry growth [2] - From January to September 2025, the home appliance retail sales increased by 5.2% year-on-year to 670.1 billion yuan, but the market showed a "high before low" characteristic, with a significant decline in the third quarter [2] - In the third quarter, retail sales fell by 3.2% year-on-year, with September seeing a drop of 19.2%, directly impacting the growth rate for the first three quarters [2] - Major appliance categories such as televisions, air conditioners, refrigerators, and washing machines experienced double-digit declines, with television sales down 19.3% and air conditioner sales down 28.1% from January to September 2025 [2] Company Performance - Despite the overall pressure in the home appliance and commerce sectors, the company achieved a relatively stable operational performance, reporting a revenue of 38.131 billion yuan and a net profit of 73.33 million yuan for the first three quarters of 2025 [3] - The company has maintained profitability for six consecutive quarters, with third-quarter revenue reaching 12.236 billion yuan and a net profit of 24.637 million yuan [3] Business Segments - The company's core business remained stable, with a 3.5% year-on-year increase in store sales and a 5.4% increase in comparable store sales for home appliances and 3C products in the first three quarters [5] - The retail cloud business saw a 7% year-on-year increase in sales revenue, while the government and enterprise business also experienced rapid growth [5] - The company expanded its store network, adding 31 new stores in the first three quarters, excluding adjustments to certain supermarket electrical stores [5] Strategic Initiatives - The company is focusing on internal improvements, optimizing store scenarios, and implementing a large store strategy to enhance competitive differentiation [5] - To capitalize on the Mid-Autumn Festival and National Day, the company opened seven upgraded Suning Max stores in key cities, enhancing the retail experience [6] - The company is deepening supply chain collaboration and has announced an early start to the Double 11 shopping festival, launching a "True Benefit Supplement" product in partnership with major brands [8] - The company is actively addressing debt issues, with a reported decrease in the asset-liability ratio by 0.49% compared to the beginning of the period [8] Long-term Outlook - The home appliance industry is transitioning into an "AI" phase, with significant growth in AI-integrated products, indicating a shift in consumer preferences and expectations [11] - The company is investing in AI technology to enhance operational efficiency and is exploring partnerships to build a comprehensive AI ecosystem [9] - The company's long-term investments in store upgrades and renovations may lead to short-term cost increases but are expected to yield long-term benefits [13]

Core Insights - The article emphasizes the importance of Environmental, Social, and Governance (ESG) as a core strategic element for companies to reshape their competitiveness in the context of a changing global economic landscape [1] - In 2024, various Chinese regulatory bodies have introduced guidelines to standardize ESG management and disclosure, providing a clear institutional path for companies to deepen their sustainable development practices [1] Group 1: Company Governance and Compliance - The company has integrated ESG sustainable development concepts deeply into its operations, adhering strictly to laws such as the Anti-Unfair Competition Law and the Anti-Monopoly Law, and has been recognized as a "Standing Council Unit of the China Anti-Fraud Alliance" in 2023 [3] - To enhance risk management, the company has implemented a series of internal management systems, including internal audit and supervision management, creating a comprehensive and responsive risk management framework [3] - The company ensures transparency and shareholder rights through strict adherence to investor relations and information disclosure management systems [3] Group 2: Technological Empowerment and Green Manufacturing - The company extends ESG principles to product development and manufacturing, focusing on energy-efficient kitchen appliances that exceed national energy efficiency standards [5] - The company’s gas stoves and innovative QC1i condensing wall-mounted boilers demonstrate significant reductions in CO and NOx emissions, achieving CO emissions as low as 0.005% and NOx emissions as low as 0.002% [5] - The company has established green factories certified by ISO 14001 and has implemented measures to reduce pollution during production, including the introduction of servo pressure machines and the replacement of traditional processes with environmentally friendly alternatives [5] Group 3: Social Responsibility and Community Engagement - The company views social responsibility as an intrinsic part of its development, engaging in diverse and continuous public welfare practices, including educational support initiatives that have benefited nearly 3,000 impoverished children [6] - The company has partnered with the Shenzhen One Foundation to support families with autism, establishing 20 "Parent Support Stations" and conducting 237 activities to assist over 6,000 individuals [8] - In 2024, the company plans to donate 1.3 million yuan to charitable organizations, with total public welfare investment reaching 4.55 million yuan, showcasing its commitment to social responsibility [8] Group 4: Recognition and Strategic Upgrades - The company has received multiple awards for its ESG efforts, including the "ESG New Benchmark Enterprise Award" and recognition for low-carbon initiatives, highlighting its leadership in the ESG domain [8] - The company has transitioned from passive compliance to proactive value creation in its ESG strategy, making ESG principles a core driver throughout the product lifecycle [8] - The company aims to become a leader in high-end kitchen spaces globally, focusing on creating economic, social, and environmental value in a sustainable manner [8]

Core Insights - ESG (Environmental, Social, and Governance) has become a core strategic element for companies to reshape their competitiveness amid significant changes in the global economic landscape [1] - The Chinese government has introduced multiple guidelines since 2024 to promote standardized ESG management and disclosure, providing a clear institutional path for companies to deepen sustainable development practices [1] - Vatti Corporation, as a leading listed company in the kitchen appliance industry, received the "Corporate Governance (G) Pioneer Award" at the 6th Zhito Finance ESG Forum for its systematic practices and outstanding achievements in corporate governance [1] Group 1: Compliance and Governance - Vatti integrates ESG sustainable development concepts deeply into its operations, strictly adhering to laws such as the Anti-Unfair Competition Law and the Anti-Monopoly Law, and opposing corruption and unfair competition [3] - In 2023, Vatti was recognized as a "Standing Council Member of the China Anti-Fraud Alliance," establishing itself as a model of industry integrity [3] - The company has implemented a comprehensive risk management system through various internal management regulations, ensuring rapid response to risks [3] Group 2: Digital Transformation and Efficiency - Vatti's key strategy includes digital upgrades to enhance governance efficiency, utilizing advanced information technology and management tools such as ERP, OA, SRM, DMS, MES, WMS, and HRM systems [3] - This digital transformation enables comprehensive coordination in R&D, production, and supply chain management, ensuring product quality and innovation speed [3] Group 3: Green Manufacturing and Product Innovation - Vatti extends ESG principles to product development and manufacturing, focusing on energy-saving and environmentally friendly kitchen appliances [5] - The company’s gas stoves and the innovative QC1i condensing wall-hung boiler exceed national energy efficiency standards, with CO emissions 54% lower and NOx emissions 93% lower than traditional models [5] - Vatti has achieved ISO 14001 certification for its green factory initiatives, implementing measures to reduce pollution and manage waste effectively [5] Group 4: Social Responsibility and Community Engagement - Vatti views social responsibility as an intrinsic part of its development, engaging in diverse and continuous public welfare practices [6] - The company has supported nearly 3,000 impoverished children through its "1+2 Red Scarf Scholarship Program" and has built several educational facilities [6] - In collaboration with the Shenzhen One Foundation, Vatti has initiated programs to support families with special needs, conducting numerous activities to provide long-term assistance [8] Group 5: Recognition and Future Vision - Vatti has received multiple awards for its ESG efforts, including the "Securities Star ESG Benchmark Enterprise Award" and "Annual Low-Carbon Case" recognition, highlighting its leadership in sustainability [8] - The company has transitioned from "passive compliance" to "active value creation" in its ESG strategy, making it a core driver for high-quality growth [8] - Vatti aims to become a leader in the global high-end kitchen space, contributing to economic, social, and environmental value [8]