1月3日，长春市商务局发布《长春市"冰雪盛惠·'长'享消费"家电消费券活动延期公告》，长春市"冰雪 盛惠·'长'享消费"家电消费券补贴活动延期至2026年1月30日24:00，期间，如资金使用完毕，则活动即 刻结束。具体如下： 长春市"冰雪盛惠·'长'享消费" 家电消费券活动延期公告 2、小家电10类产品，包括扫（拖）地机、电磁炉（含电陶炉）、电烤箱（电蒸箱）、空气净化器（含 新风系统）、加湿器（除湿机）、取暖器（含空调扇）、打印机（扫描仪）、料理机、吹风机、电压力 煲。 二、补贴标准 1、大家电的6类产品，购买1级能效或水效标准的，补贴标准为产品销售价格的20%，每件补贴不超过 2000元；购买2级及其他能效或水效标准的，补贴标准为产品销售价格的15%，每件补贴不超过1500 元。每位消费者每类产品可补贴1件。 2、小家电的10类产品，补贴标准为。产品销售价格的15%。每位消费者每类产品可补贴1件，每件补贴 不超过1500元。 三、具体流程 1、领券。消费者实名登录云闪付APP，在首页点击"消费补贴"进入"长春消费券"专区，领取参与活动 的各品类消费券。补贴券领取后当天有效，若补贴资格未使用，当日24时后过 ...

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting the potential for growth in leading companies with low valuations and high dividends [6][7]. Core Insights - The home appliance sector has underperformed compared to the Shanghai and Shenzhen 300 Index, with the sector index rising by 0.5% while the broader index increased by 1.9% [6][8]. - Key companies such as Feike Electric, Guangfeng Technology, and Sanhua Intelligent Control have shown significant gains, while companies like Beilong and Hisense Vision have faced declines [6][10]. - Sanhua Intelligent Control is projected to achieve a net profit of 3.874 to 4.649 billion yuan in 2025, representing a year-on-year growth of 25-50% [6][13]. - Haier Smart Home has sold a 49% stake in its Indian subsidiary, maintaining control while partnering with local investors to enhance market presence [6][14]. Summary by Sections Air Conditioning - Online retail volume for air conditioners in November 2025 was 2.09 million units, down 26.2% year-on-year, while offline sales dropped by 44.8% to 351,000 units [4][35]. - The average online retail price increased by 0.2% to 3,131 yuan per unit, while the offline average price decreased by 13.0% to 4,205 yuan [4][35]. Kitchen Appliances - For range hoods, online sales fell by 15.2% to 502,000 units, and offline sales decreased by 34% to 132,000 units [5][37]. - The average online price for range hoods rose by 17.4% to 2,011 yuan, while the offline price dropped by 7.7% to 4,296 yuan [5][37]. - Dishwashers saw online sales decline by 29.3% to 170,000 units and offline sales drop by 40.2% to 28,000 units [5][41]. - The average online price for dishwashers increased by 2.7% to 4,590 yuan, while the offline price decreased by 1.1% to 8,241 yuan [5][41]. Industry Dynamics - The home appliance sector is expected to benefit from the continued effects of the trade-in policy and the growing demand in emerging markets [7]. - Companies are diversifying into new technology sectors, including robotics and data center temperature control, to drive growth [7]. - The report highlights the resilience of leading companies in the face of international trade fluctuations and their strategic positioning in global markets [7].

Investment Rating - The report maintains a positive outlook on the home appliance sector, indicating that the sector has outperformed the CSI 300 index, with a 0.2% increase in the home appliance index compared to a 0.3% decrease in the CSI 300 index [4][5]. Core Insights - The home appliance sector is experiencing a mixed performance, with leading companies like Zhejiang Meida, Aojiahua, and Biyi Co. showing significant gains, while companies like Lek Electric and Huaxiang Co. are facing declines [4][7]. - The acquisition of Jiamei Packaging by the actual controller of Chasing Technology for 2.282 billion yuan is a notable industry development, with commitments for stable profit growth [10]. - iRobot, a leading global brand in robotic vacuum cleaners, has filed for bankruptcy protection and is expected to be acquired by Shenzhen Shanjun Company, highlighting competitive pressures from Chinese firms [11]. - November sales data for major appliances show significant declines in both volume and revenue, with air conditioners, refrigerators, and washing machines all experiencing substantial drops [35][37][40]. Summary by Sections Industry Performance - The home appliance sector has outperformed the broader market, with a 0.2% increase in the sector index against a 0.3% decline in the CSI 300 index [4][5]. - Key companies leading the gains include Zhejiang Meida (up 12.2%), Aojiahua (up 8.1%), and Biyi Co. (up 4.1%), while Lek Electric (-10.9%), Huaxiang Co. (-4.7%), and Sanhua Intelligent Control (-3.5%) faced declines [4][7]. Industry Dynamics - Jiamei Packaging was acquired for 2.282 billion yuan, with commitments for a minimum net profit of 1.2 billion yuan from 2026 to 2030 [10]. - iRobot's bankruptcy highlights the competitive landscape, with its revenue of $146 million in Q3 2025 and a loss of $22 million, alongside a cash reserve of only $25 million [11]. Sales Data Observations - November data shows a significant decline in sales for major appliances: air conditioners down 47.4% in volume and 55.7% in revenue, refrigerators down 44.6% in volume and 51.7% in revenue, and washing machines down 42.0% in volume and 50.0% in revenue [35][37][40]. - The average prices for air conditioners, refrigerators, and washing machines have also decreased, indicating a challenging market environment [35][37][40].

Investment Rating - The report maintains a "Positive" outlook on the home appliance sector, highlighting its performance against the Shanghai and Shenzhen 300 Index [3][4]. Core Insights - The home appliance sector outperformed the Shanghai and Shenzhen 300 Index, with the sector index rising by 1.8% compared to a 1.6% increase in the broader index [4][5]. - Key companies such as Beiyi Co., Lek Electric, and Huaxiang Co. showed significant gains, while Aopu Technology and Stone Technology faced declines [4][7]. - December 2025 production data for major appliances indicates a total production of 30.18 million units, a 14.1% decrease from the previous year [10]. - The Ministry of Industry and Information Technology and five other departments issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for a significant optimization of the supply structure by 2027 [11]. Summary by Sections Market Performance - The home appliance sector index increased by 1.8%, outperforming the Shanghai and Shenzhen 300 Index [4][5]. - Notable performers included Beiyi Co. (10.2%), Lek Electric (9.0%), and Huaxiang Co. (8.4%) [4][7]. Industry Dynamics - December 2025 production data shows a total of 30.18 million units for air conditioners, refrigerators, and washing machines, with air conditioner production down 22.3% year-on-year [10]. - The government plan aims to create three trillion-level consumption fields and ten hundred-billion-level consumption hotspots by 2027 [11]. Sales Data - October sales data revealed a significant decline in offline sales for major appliances, with air conditioner retail volume down 48.3% and retail value down 53.7% [33][36]. - The average retail price for air conditioners decreased by 10.7% to 4,224 yuan [33]. Investment Opportunities - The report identifies three main investment themes: 1. Head companies in white and black appliances with low valuations and high dividends [4]. 2. Core component manufacturers expanding into emerging tech fields [4]. 3. Growth in overseas demand for new consumer appliances [4]. Raw Material Prices - As of November 28, 2025, copper prices increased by 17.83% year-on-year, while aluminum prices rose by 5.15% [13][20].

Group 1 - The demand for home appliances has significantly improved, with the white goods sector showing a rebound in valuation. In the first nine months of 2025, air conditioning sales reached 90.81 million units, a year-on-year increase of 8.4% [2][3] - The "old-for-new" policy implemented in July 2024 has positively impacted sales, particularly in the kitchen appliance sector, where retail sales of range hoods and gas stoves saw year-on-year increases of 14.9% and 15.7%, respectively [2][3][24] - The overall valuation of the home appliance sector has declined, but it is currently at a near-bottom level, indicating high cost-effectiveness for investment [2][3][29] Group 2 - Three main investment themes are identified: 1. **Dividend**: Leading white and black goods companies exhibit low valuation, high dividends, and stable growth, making them attractive for investment [4] 2. **Technology**: Core component manufacturers are diversifying into emerging tech fields such as robotics and data center cooling, seeking cross-industry transformation [4] 3. **Overseas Expansion**: The penetration rate of new consumer categories, such as clean appliances, is increasing, indicating substantial growth potential [4][5] Group 3 - The white goods sector is expected to maintain stable growth due to the ongoing effects of the "old-for-new" policy, with head companies like Haier, Midea, and Gree being recommended for investment [4][5] - The kitchen appliance sector shows a clear division in performance, with traditional categories benefiting from government subsidies while new categories like integrated stoves face challenges [24][25] - The export market is experiencing a gradual decline in demand, with air conditioning exports dropping by 12.9% year-on-year in Q3 2025, influenced by previous tariff policies and high base effects [3][9][18]

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting a "Buy" recommendation for key players in the white goods segment due to their low valuation, high dividends, and stable growth potential [4]. Core Insights - The home appliance sector outperformed the Shanghai and Shenzhen 300 Index, with the sector index rising by 1.1% while the broader index fell by 1.1%. Key companies like Joyoung (26.6%), Lek Electric (12.2%), and Hisense (7.1%) led the gains, while companies like Sanhua Intelligent Control (-12.3%) and Roborock (-1.5%) faced declines [5][7]. - Stone Technology achieved significant sales growth during the Double Eleven shopping festival, becoming the top brand in the cleaning appliance category with a market share of 34.75% in the sweeping robot segment and a 25.02% share in the washing machine segment, with net sales increasing by 408.52% year-on-year [11]. - Joyoung's new plant-based beverage, "Haqimi Green Bean Soy Milk," has gained popularity in the market, indicating strong consumer interest and potential for growth [12]. Sales Data Summary - **Air Conditioners**: In October 2025, online retail sales volume was 1.99 million units, a year-on-year decrease of 22.2%, while offline sales were 378,000 units, down 42.3%. The average online retail price decreased by 1.9% to 3,073 yuan per unit, and the offline average price fell by 12.2% to 4,330 yuan per unit [30]. - **Kitchen Appliances**: - **Range Hoods**: Online sales volume was 1.166 million units, down 8.6% year-on-year, while offline sales were 128,000 units, down 34.3%. The online average price increased by 8.5% to 2,005 yuan per unit, while the offline average price decreased by 5.5% to 4,422 yuan per unit [35]. - **Dishwashers**: Online sales volume was 187,000 units, down 29.1%, and offline sales were 34,000 units, down 26%. The online average price rose by 3.6% to 4,790 yuan per unit, while the offline average price fell by 1.6% to 8,195 yuan per unit [39]. Industry Dynamics - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies is expected to boost the white goods sector, which is characterized by low valuations and high dividends. The "trade-in" policy may catalyze growth, and rising copper prices are generating positive sentiment in the channel [4]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are recommended due to their stable income growth driven by large customer orders and recovery in overseas demand [4]. 3. **Core Components**: The report highlights the increased demand for core components driven by the white goods sector's unexpected growth, recommending companies like Huaxiang Co. and Shun'an Environment for their competitive advantages and growth potential [4].

Core Insights - The home appliance industry shows resilient growth with a 3.6% year-on-year revenue increase in Q3, totaling 366.3 billion yuan, despite external pressures from reduced government subsidies and high export bases [13][14][22] - The overall net profit for the industry increased by 4.4% year-on-year, reaching 30.1 billion yuan, with a slight improvement in net profit margin by 0.1 percentage points [13][14][22] Segment Analysis White Goods - The white goods segment reported a revenue of 268.7 billion yuan in Q3, reflecting a 5.0% year-on-year growth, with a net profit margin of 9.5% [30][31] - Major players like Midea and Haier showed strong performance, with Midea's revenue growing by 9.9% and Haier's by 9.5% [33][34] Kitchen Appliances - The kitchen appliance segment experienced a revenue decline of 4.8% in Q3, totaling 5.96 billion yuan, with a net profit margin of 8.4% [37][44] - Traditional kitchen appliance companies like Boss and Vanward maintained relatively stable performance, while integrated stove manufacturers faced significant pressure [43][44] Black Goods - The black goods segment saw a revenue decrease of 3.6% in Q3, amounting to 47.29 billion yuan, but net profit increased by 41.9% to 1.4 billion yuan [45][53] - Companies like Hisense maintained stable growth, benefiting from balanced domestic and international operations [52][53] Small Appliances - The small appliance segment achieved a revenue growth of 6.3% in Q3, reaching 30.62 billion yuan, with a net profit margin of 6.7% [54][59] - Emerging categories within small appliances, such as robotic vacuum cleaners, contributed significantly to revenue growth [59] Lighting and Components - The lighting and components segment reported stable revenue of 13.73 billion yuan, with a slight year-on-year increase of 0.1%, but faced profit pressure with a net profit margin of 4.6% [3][28]

Core Insights - The article emphasizes the shift from a singular focus on "growth speed" to "growth quality" and "brand sustainable value" in the business landscape of 2025, highlighting the importance of brands that can navigate market fluctuations and lead industry breakthroughs [1][3] Brand Recognition - The "2025 Annual Brand Power Case" evaluation recognized eight brands, including Boss Electric, for their ability to embody the concept of "lasting innovation," showcasing their resilience and adaptability in a changing market [1][3] - Boss Electric reported a revenue of 7.312 billion yuan and a net profit of 1.157 billion yuan in the first three quarters of 2025, demonstrating robust growth while launching a new brand positioning as "Your AI Cooking Partner" [1][3] Brand Evolution - The article discusses how brands like IKEA and Boss Electric have maintained their foundational values while continuously innovating, with Boss Electric's journey reflecting the evolution of China's economy and consumer behavior over the past four decades [3][4] - The concept of "lasting innovation" requires brands to actively engage in youth-oriented, localized, and digital transformations to stay relevant to new consumer segments [3][4] Market Dynamics - The competitive landscape in the cooking appliance sector has intensified over the past 40 years, with Boss Electric emerging as a leader by focusing on improving cooking environments and setting industry standards [5][6] - The transition from basic functionality to quality-driven consumer demands has characterized the Chinese home appliance market, with Boss Electric choosing to deepen its focus on the cooking sector rather than diversifying into unrelated areas [6][9] Technological Integration - The rise of artificial intelligence (AI) has expanded the boundaries of brand value, with Boss Electric leveraging AI to enhance user experience and create a more interactive kitchen environment [7][10] - Boss Electric's AI cooking model, "Shishen," integrates extensive culinary knowledge and user data to provide personalized dietary planning and facilitate seamless operation across kitchen devices [10][11] Cultural and Humanistic Approach - The brand's new positioning emphasizes the role of AI as a supportive tool in the cooking process, ensuring that the human element remains central to culinary creativity [11][12] - Boss Electric has invested in cultural initiatives, such as establishing a Culinary Humanities Research Institute and promoting culinary education, to deepen its connection with consumers and enhance brand warmth [12][14] Conclusion - Brands like Boss Electric exemplify the journey of local brands in China, demonstrating that maintaining core values while embracing innovation is crucial for sustained growth and relevance in a rapidly changing market [14]

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 24.2 yuan [2][8]. Core Insights - The company reported a revenue of 2.7 billion yuan in Q3 2025, reflecting a year-on-year increase of 1.4%. The net profit attributable to the parent company was 450 million yuan, up 0.6% year-on-year [2]. - The revenue growth was primarily driven by an increase in retail channel sales, with core products such as range hoods, gas stoves, and dishwashers seeing price increases. However, the engineering channel faced pressure due to the low prosperity of the real estate sector [8]. - The gross profit margin improved to 54.1%, a year-on-year increase of 0.9 percentage points, attributed to a decrease in the proportion of lower-margin engineering channel revenue and a decline in stainless steel prices [8]. - The net profit margin slightly decreased to 16.5%, down 0.1 percentage points year-on-year, mainly due to increased marketing expenses ahead of promotional events [8]. - The company is expected to face short-term demand pressure due to the real estate market but maintains resilience through active marketing and product diversification. Long-term prospects are positive with a focus on multi-category development [8]. Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 11,213 million yuan, 11,387 million yuan, 11,725 million yuan, and 12,106 million yuan respectively, with year-on-year growth rates of 0.1%, 1.6%, 3.0%, and 3.2% [4]. - Net profit attributable to the parent company is forecasted to be 1,577 million yuan in 2024A, increasing to 1,775 million yuan by 2027E, with growth rates of -9.0%, 2.4%, 5.9%, and 3.8% respectively [4]. - Earnings per share (EPS) are projected to rise from 1.67 yuan in 2024A to 1.88 yuan in 2027E, with corresponding price-to-earnings (P/E) ratios of 12, 11, 11, and 10 [4].

Core Viewpoint - The home appliance retail industry is experiencing structural differentiation due to multiple factors such as the reduction of national subsidies and intensified competition, making operational resilience and robust development capabilities the focus of market attention [1] Industry Overview - The core variable in the home appliance market in 2025 remains the "trade-in for new" national subsidy policy, which has seen a phase adjustment leading to a slowdown in industry growth [2] - From January to September 2025, the home appliance retail sales increased by 5.2% year-on-year to 670.1 billion yuan, but the market showed a "high before low" characteristic, with a significant decline in the third quarter [2] - In the third quarter, retail sales fell by 3.2% year-on-year, with September seeing a drop of 19.2%, directly impacting the growth rate for the first three quarters [2] - Major appliance categories such as televisions, air conditioners, refrigerators, and washing machines experienced double-digit declines, with television sales down 19.3% and air conditioner sales down 28.1% from January to September 2025 [2] Company Performance - Despite the overall pressure in the home appliance and commerce sectors, the company achieved a relatively stable operational performance, reporting a revenue of 38.131 billion yuan and a net profit of 73.33 million yuan for the first three quarters of 2025 [3] - The company has maintained profitability for six consecutive quarters, with third-quarter revenue reaching 12.236 billion yuan and a net profit of 24.637 million yuan [3] Business Segments - The company's core business remained stable, with a 3.5% year-on-year increase in store sales and a 5.4% increase in comparable store sales for home appliances and 3C products in the first three quarters [5] - The retail cloud business saw a 7% year-on-year increase in sales revenue, while the government and enterprise business also experienced rapid growth [5] - The company expanded its store network, adding 31 new stores in the first three quarters, excluding adjustments to certain supermarket electrical stores [5] Strategic Initiatives - The company is focusing on internal improvements, optimizing store scenarios, and implementing a large store strategy to enhance competitive differentiation [5] - To capitalize on the Mid-Autumn Festival and National Day, the company opened seven upgraded Suning Max stores in key cities, enhancing the retail experience [6] - The company is deepening supply chain collaboration and has announced an early start to the Double 11 shopping festival, launching a "True Benefit Supplement" product in partnership with major brands [8] - The company is actively addressing debt issues, with a reported decrease in the asset-liability ratio by 0.49% compared to the beginning of the period [8] Long-term Outlook - The home appliance industry is transitioning into an "AI" phase, with significant growth in AI-integrated products, indicating a shift in consumer preferences and expectations [11] - The company is investing in AI technology to enhance operational efficiency and is exploring partnerships to build a comprehensive AI ecosystem [9] - The company's long-term investments in store upgrades and renovations may lead to short-term cost increases but are expected to yield long-term benefits [13]