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A Review of Courageous Marketing by Udi Ledergor
Kellblog· 2025-12-19 08:21
How could I not love a marketing book that says — on page one — that “great marketing makes sales easier”? That’s long been a mantra of mine, the North Star that drove my marketing career, and it served me well for many decades.Today, I’ll do a quick review of Courageous Marketing by Udi Ledergor, Chief Evangelist and former CMO for over 6 years at Gong. Let me preface this by saying I have always been a huge fan of Gong. From the first second I saw Gong, I thought, “this connects the C-suite to ground re ...
Exceptionally Bored | Ha Chu | TEDxThang Long University
TEDx Talks· 2025-10-31 15:23
Content Marketing & Consumer Behavior - The F&B marketing industry acknowledges that customer attention spans are decreasing, with only 3 seconds to capture interest by 2025 [4] - Previously, content had a 6-7 second window to engage customers, highlighting a significant reduction in attention span [5] - Viewing more videos increases brand recall and the likelihood of purchase [6] - The industry strives to create engaging content to maximize viewing time, but this can inadvertently limit opportunities for unique and outstanding content [7] Creativity & Inspiration - Personal experiences and memories, even seemingly mundane ones, can be valuable sources of inspiration for marketing and branding [8][9][10][11][12][15][16][19][20] - Allowing oneself to experience boredom can lead to a desire for stimulation and the active pursuit of novel experiences, fostering creativity [22] - Connecting with one's own feelings and desires can lead to a clearer understanding of one's purpose and goals [26] Restaurant Industry Success - Integrating personal memories into a traditional Vietnamese restaurant's branding and storytelling led to significant success [16][17] - A deeper understanding of culture and values, beyond just taste, is crucial for marketing fine dining establishments [18] - Two restaurants, Tầm Vị and G, became two of the first four restaurants in Vietnam to receive a Michelin star, highlighting the impact of the speaker's approach [21] Overcoming Digital Distractions - When feeling bored or distracted, resist the urge to immediately reach for a phone and instead explore the feeling of boredom [28][29] - Actively seeking ways to alleviate boredom without relying on external stimulation can be transformative [29][30]
