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Heineken to cut thousands of jobs as beer demand slows and growth cools
Invezz· 2026-02-11 07:55
Core Viewpoint - Heineken plans to cut up to 6,000 jobs globally due to slowing beer demand and a more cautious growth outlook, while also revising its profit growth guidance for 2026 downwards [1][1][1] Workforce Cuts Under 2030 Strategy - The job reductions will occur over the next two years as part of Heineken's strategy through 2030, aimed at improving efficiency and competitiveness [1][1] - The company aims to unlock significant savings and support higher growth with fewer resources, resulting in a global workforce reduction of 5,000 to 6,000 roles [1][1] - The specific regions or divisions affected have not been detailed, but the move is described as a structural step to enhance operational efficiency [1][1] Earnings Beat Expectations - Heineken reported a 4.4% increase in organic operating profit for 2025, surpassing analyst expectations of around 4% growth [1][1] - The profit increase was attributed to pricing discipline, cost management, and strong performance in key markets [1][1] - The company's portfolio includes brands such as Heineken, Tiger, and Amstel, with a focus on premiumisation and margin protection despite uneven demand trends [1][1] Trimmed Profit Guidance for 2026 - Heineken revised its profit growth expectations for 2026, now forecasting an operating profit increase of 2% to 6%, down from the previous guidance of 4% to 8% [1][1] - This narrower range indicates a more cautious expansion pace as beer volumes face pressure in certain regions [1][1] - The company is preparing for ongoing volatility in consumer spending, input costs, currency movements, and competitive dynamics [1][1] Industry Recalibration - Heineken's actions reflect a broader recalibration in the brewing sector, driven by rising input costs, changing drinking habits, and competitive pricing [1][1] - By cutting jobs and adjusting growth assumptions, Heineken aims to protect margins while continuing to invest in core brands and strategic priorities [1][1] - Despite stronger profit growth in 2025 than anticipated, management's updated guidance suggests a cooling growth momentum in the near term due to subdued demand [1][1]