报告共计：24页 《跨境电商运营：2025年亚马逊卖家峰会报告》指出，全球三分之一人口选择线上购物，亚马逊作为核心电商平台，2024年Q4销售额增长10%，第三方卖 家超千万，成为品牌重要销售渠道。品牌需明确亚马逊定位，成功关键在于以客户为中心和销售一致性，避免过度关注评论数量、每日销量等无效指标，应 聚焦长期数据与战略规划，注重产品质量与合理定价以维护利润率，例如通过30天趋势分析优化策略。 今天分享的是：跨境电商运营：2025年亚马逊卖家峰会报告-英文版(1) 运营策略上，品牌需通过A+内容、品牌店铺构建一致的品牌故事，利用视频、图文增强信任，如Sons通过教育内容强化品牌形象，Reckitt借助订阅服务提 升复购。物流方面，FBA可提升Prime曝光但成本较高，品牌需权衡自有物流与FBA的成本效益，如The Cheeky Panda通过优化包装适应不同渠道需求。 国际拓展时，品牌需考虑市场本地化，包括语言、消费习惯及合规要求（如德国需VAT号），利用亚马逊多站点网络（如欧洲九国站点）测试市场，借助工 具自动化管理多区域运营以降低成本。案例中，Wild & Stone通过优化SEO和突出环保属性在竞争中突 ...

Financial Data and Key Metrics Changes - Sales for the second quarter were $177.1 million, down from $188.7 million in the prior year, reflecting a decline of 6% year over year [24] - Gross profit decreased to $43.9 million from $54.3 million, with gross margin dropping to 24.8% from 28.8% [24][25] - Adjusted EBITDA was reported at a loss of $36 million, aligning with guidance despite top-line softness [9][10] Business Line Data and Key Metrics Changes - Pro Pool sales were down 2%, while Residential Pool sales declined by 9%. Hot tub sales, however, increased by 4% year over year [8] - The conversion rate improved by 174 basis points year over year, with significant increases observed after water tests using proprietary technology [9][50] Market Data and Key Metrics Changes - The company experienced weaker foot traffic in February due to colder temperatures, impacting overall sales performance [8] - The introduction of Local Fulfillment Centers (LFCs) has begun to positively impact customer service and inventory management [10][11] Company Strategy and Development Direction - The company is focused on a transformation journey centered around customer centricity, convenience, and asset utilization, with a new pillar of cost optimization introduced [7][30] - Strategic initiatives include optimizing inventory, enhancing the Pro customer experience, and improving DIY omnichannel capabilities [10][14][15] - The launch of a new loyalty program, Pool Perks, aims to reward loyal customers and enhance engagement [17][18] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by weather conditions but expressed confidence in the team's ability to meet guidance for the remainder of the year [28][80] - The company is committed to reducing debt and improving working capital through inventory optimization and cost management strategies [26][30] Other Important Information - The company reduced inventory by 12% year over year, ending the quarter at $335.1 million [26] - A partnership with Uber for same-day delivery services is expected to enhance customer convenience and operational efficiency [22][75] Q&A Session Summary Question: Competitive landscape and comp sales performance - Management noted that weather impacted sales but expressed confidence in gaining market share, particularly in the Pro segment [35][39] Question: Pricing strategy related to tariffs - The company plans to implement pricing adjustments primarily to offset tariff impacts, which are estimated to be less than 1% of total sales [42][43] Question: Comp weakness and underlying fundamentals - Management indicated that weather was a significant factor in comp weakness, but improvements in conversion rates were encouraging [46][50] Question: Inventory purchases and defensive strategies - The company is focused on optimizing inventory while preparing for potential market challenges in the second half of 2025 [51][52] Question: Cost optimization and expense ratio - Management highlighted ongoing efforts to identify cost savings, particularly in indirect spend, while maintaining a focus on growth [56][58] Question: E-commerce and digitally initiated sales - The partnership with Uber was driven by customer demand for faster service, benefiting both Pro and DIY customers [72][74] Question: Top-line guidance and revenue seasonality - Management reiterated confidence in full-year sales outlook, emphasizing that a significant portion of sales is still expected in the upcoming months [79][81]

Financial Data and Key Metrics Changes - For Q1 2025, the company reported net income of $2.6 million or $0.19 per diluted share on net sales of $55.5 million, with gross margins increasing to 26.7% from 25% in the prior year period, reflecting a 161 basis point improvement due to lower operational costs [17][18] - Selling, general and administrative expenses decreased by 1.2% or $100,000 to $10.6 million compared to the prior year [17] - Earnings before interest, taxes, depreciation, and amortization (EBITDA) increased by $500,000 to $4.9 million in Q1 2025 [17] Business Line Data and Key Metrics Changes - Net sales declined approximately 3% year over year, but gross margins expanded by more than 160 basis points, driven by lower manufacturing and logistics costs [5][17] - The company saw growth in key categories such as archery, safety, darting, and outdoor games, which outperformed the prior year period despite overall softness in discretionary spending [5] Market Data and Key Metrics Changes - Inventory levels rose modestly during the quarter as the company built inventory ahead of the spring selling season for archery, basketball, and playground categories [6] - The company maintained a strong focus on working capital efficiency, generating nearly $4 million in operating cash flow [6] Company Strategy and Development Direction - The company is focused on operational discipline, innovation, and customer centricity, with a strategy to strengthen direct-to-consumer and e-commerce presence [9][13] - Plans include expanding domestic manufacturing capacity and diversifying global sourcing to mitigate tariff impacts and enhance supply chain resilience [11][12][15] Management's Comments on Operating Environment and Future Outlook - Management acknowledged ongoing softness in consumer sentiment and discretionary spending but expressed confidence in the company's diversified portfolio and operational improvements [10][12] - The company is actively analyzing and planning for various sourcing scenarios in response to trade uncertainties, particularly regarding China [11][30] Other Important Information - The company reduced bank debt by $1.8 million and paid a quarterly dividend of $2.1 million during the quarter [7] - Total debt outstanding as of March 31, 2025, was $23.8 million, with a net leverage ratio of 0.8 times trailing twelve months EBITDA [18] Q&A Session Summary Question: Follow-up on proactive steps to address the tariff situation - Management highlighted the importance of a diversified category portfolio and agile supply position to navigate uncertainties, mentioning ongoing optimization of the supply chain and potential pricing actions [25][30] Question: Quantification of tariff impact in Q1 - Management indicated that there was a little over 100 basis points negative impact from tariffs in Q1, but still achieved a 161 basis point improvement in gross margins [32] Question: Inventory levels and their implications - Management explained that inventory levels were strategically reduced over the past few years, resulting in a more right-sized inventory that contributed to lower costs [33]

Emerald Holding, Inc. First Quarter 2025 To the extent this presentation includes information concerning the industry and the markets in which the Company operates, including general observations, expectations, market position, market opportunity and market size, such information is based on management's knowledge and experience in the markets in which the Company operates, including publicly available information from independent industry analysts and publications, which the Company believes to be reasonab ...