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比亚迪叫停“价格战”!7月1日起,全国范围取消限时“一口价”政策
Mei Ri Jing Ji Xin Wen· 2025-06-28 09:16
Core Viewpoint - BYD is set to implement a new car purchase policy starting July 1, 2025, which will invalidate previous pricing schemes and promotional policies [1][3]. Group 1: New Sales Policy - A sales representative confirmed that the limited-time "one-price" policy will be canceled after June 30, 2025, urging customers to make purchases before the deadline [3]. - The new sales policy is expected to be announced in July, with adjustments made quarterly [1][3]. Group 2: Promotional Activities - From May 23 to June 30, BYD launched a promotional campaign offering limited-time "one-price" or subsidies on 22 models, with discounts up to 53,000 yuan [2][4]. - The starting price for the Ocean Network's 10 models under the "one-price" policy is set at 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i model, reduced by 53,000 yuan to 102,800 yuan [4]. Group 3: Market Performance and Future Goals - BYD's cumulative sales of new energy vehicles from January to May reached approximately 1.7634 million units, marking a year-on-year increase of 38.7% and achieving 32% of its annual sales target [6]. - The company aims for an annual sales target of 5.5 million units in 2025, with an overseas sales goal of 800,000 units [5].