Core Insights - Midea Group is undergoing significant organizational changes, focusing on integrating its operations in the refrigerator, washing machine, and kitchen appliance sectors, reflecting a shift from wholesale to retail thinking [1][2][3] - The company has experienced multiple rounds of layoffs, with a notable reduction in staff across various departments, indicating a broader trend of optimization within the organization [1][2][4] - The transition to a Direct-to-Consumer (DTC) model is central to Midea's strategy, which has led to reduced support for traditional distributors and increased operational challenges for regional dealers [4][6][9] Group 1 - The recent organizational adjustments at Midea are aimed at consolidating its operational centers and enhancing efficiency in response to market demands [1][2] - The restructuring has resulted in significant layoffs, with many employees from various departments affected, primarily targeting long-term staff [2][4] - Midea's internal strategy emphasizes a shift towards retail, with a focus on DTC and OBM (Own Brand Manufacturing) to improve market competitiveness [2][3][6] Group 2 - Regional distributors have expressed concerns over reduced traffic support from Midea, leading to increased operational costs and challenges in maintaining profitability [4][9] - The company's leadership has articulated a need for simplification and self-revolution to address performance concerns, as indicated by the chairman's directives [6][8] - Midea's financial performance shows a revenue of 407.15 billion yuan for 2024, with a net profit of 38.54 billion yuan, indicating growth but also highlighting a lag in profit growth compared to competitors [9]