Core Viewpoint - The standardization of ETF product abbreviations is essential for investors to efficiently navigate the vast domestic ETF market, which has exceeded 60 trillion yuan and includes nearly 1,400 products [1] Group 1: ETF Market Developments - On January 5, 2026, E Fund Management officially changed the abbreviations of 45 ETFs, becoming the first public institution to standardize the naming of all its ETFs [1] - Following E Fund, over ten public institutions, including Huatai-PB and China Merchants Fund, announced similar changes in December 2025, affecting more than a hundred products [1] Group 2: Industry Response and Benefits - The collective action of public institutions to rename ETFs is a positive response to the industry's push for standardization [1] - The Shanghai and Shenzhen Stock Exchanges issued guidelines in November 2025, mandating that ETF abbreviations include the core elements of the investment target and the fund manager's name [1] Group 3: Investor Experience and Future Outlook - The standardization is expected to significantly enhance product recognition, allowing investors to compare and select products more efficiently [2] - A clear and recognizable ETF abbreviation helps investors quickly identify fund characteristics, thereby reducing selection costs and improving the investment experience [2] - E Fund's recent changes included adding "E Fund" to the abbreviations and revising the core investment elements for nine products to enhance clarity [2] - The long-term vision emphasizes the need for fund companies to improve product management and service capabilities while reinforcing brand effects to foster a healthier ETF market [2]