Core Insights - McDonald's latest earnings report highlights a growing divide among U.S. consumers, with wealthier Americans continuing to dine out while lower-income families are opting to eat at home due to rising living costs and stagnant wages [1][3] Financial Performance - McDonald's U.S. same-store sales increased by 2.5% year-over-year, while global sales rose by 3.6%, although adjusted earnings per share (EPS) of $3.22 fell short of analyst expectations of $3.32 [1] - The company's revenue for the quarter was reported at $7.1 billion [1] Consumer Trends - There is a noticeable decline in quick-service restaurant (QSR) traffic among lower-income consumers, with a drop of nearly double digits in the third quarter, a trend that has persisted for almost two years [3] - Conversely, QSR traffic among higher-income consumers has shown strong growth, increasing by nearly double digits during the same period [3] Strategic Initiatives - To address the challenging economic environment, McDonald's plans to focus on delivering everyday value, menu innovation, and compelling marketing to attract customers [3] - The company is reintroducing extra-value meals, such as a $5 Sausage, Egg & Cheese McGriddles meal and an $8 10-piece Chicken McNuggets meal, starting in November [3] - Additionally, McDonald's has brought back the promotional game Monopoly in the U.S. for the first time in nearly a decade, emphasizing digital engagement [3]

I'm a fan of this podcast called Modern Wisdom from Chris Williamson. He calls it the high heels effect and that is the majority of women will not date a man shorter than them. Distinctive what they say that dating apps show that majority of women will not date a guy shorter than them.Economically women are getting taller every year and men are getting shorter. When you hear people all the time say, "I know all these wonderful, attractive, high character women and they can't find a man." They can find a man ...