Celebrities have long used fame to peddle things. But many are now rethinking the value of traditional endorsement and licensing deals.Instead they’re launching their own businesses https://t.co/h6h5Ck1KlJ ...

Welcome back to Power Lunch. A new era is beginning for college sports. Effective today, colleges and universities are now permitted to directly compensate their student athletes.Just outright pay them with a paycheck. Let's bring in Alex Sherman to discuss just how much money is actually on the table, as well as what the competitive implications are, not just for each team, but for amateur/pro sports and pro sports outright. Right.It's hard to know what's amateur and what's pro these days, right. There's n ...

What makes a hue pop? Today, as in the past, celebrity endorsements are essential https://t.co/0AjiVDr83p ...