Ethical food production

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Vital Farms Achieves Major Farm Network Expansion Milestone, Surpasses 500 Family Farms
Globenewswire· 2025-07-17 12:05
AUSTIN, Texas, July 17, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced a major milestone within its farm network, now surpassing 500 family farms versus 300 at the end of 2023. To meet the strong demand for its eggs, Vital Farms has continued to raise the standards in attracting and retaining family farmers across the Pasture Belt™ to produce the leading U.S. brand of pasture-raised eggs by retail dol ...
Vital Farms Whisks Up Custom Ad Spot & Sponsorship Celebrating FX's The Bear Season Four Starring Emmy® Winner Liza Colón-Zayas
Globenewswire· 2025-06-25 12:30
Core Insights - Vital Farms has announced a sponsorship collaboration with Disney and FX's The Bear, which premiered on June 25, 2025, on Hulu [1] - The sponsorship includes a custom ad featuring Emmy® winner Liza Colón-Zayas, promoting Vital Farms' "Good Eggs. No Shortcuts." campaign [1][2] Company Overview - Vital Farms is a Certified B Corporation that offers ethically produced foods across the United States, focusing on humane treatment of farm animals and sustainable farming practices [6] - The company started in 2007 on a single farm in Austin, Texas, and has grown to work with over 450 family farms, becoming the leading U.S. brand of pasture-raised eggs by retail dollar sales [6] - Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are available in approximately 26,000 stores nationwide and on menus at various foodservice operators [6] Marketing Strategy - The custom ad spot celebrates high-quality ingredients and the joy of cooking, aligning with the themes of The Bear [2][3] - Kathryn McKeon, Chief Marketing Officer of Vital Farms, emphasized the desire to honor the spirit of the show through this collaboration [3] - The partnership is seen as a strategic extension of the show's cultural impact, creating a brand experience that resonates with fans [3]
Chicken N Pickle and Vital Farms® Host "Hop, Hunt & Brunch:" Two Eggscellent Weekends for the Whole Family - April 12-13 & 19-20
Prnewswire· 2025-04-02 12:55
Families will enjoy an Easter egg hunt, farm-fresh brunch, kids' pickleball mini clinics, and photos with the Easter Bunny!KANSAS CITY, Mo., April 2, 2025 /PRNewswire/ -- Bring the whole family out for a delicious brunch and eggsciting Easter activities on April 12-13 and 19-20 at Chicken N Pickle, the original indoor/outdoor eatertainment complex with a chef-driven menu, pickleball courts and yard games. The third annual Easter "Hop, Hunt & Brunch" celebration is open to the public and made possible by Vit ...