Core Viewpoint - The article emphasizes the importance of enhancing public financial literacy and establishing risk prevention measures as a key responsibility for financial institutions in today's integrated financial and daily life environment [1]. Group 1: Financial Literacy Initiatives - In September 2025, the Beijing branch of Industrial Bank organized a series of promotional activities themed "Protecting Financial Rights and Supporting a Better Life" across various community settings, including schools and enterprises [1]. - Multiple branches collaborated to innovate scenarios and implement targeted strategies, transforming professional financial knowledge into accessible language and engaging interactions [1]. Group 2: Community Engagement - The Financial Street sub-branch conducted a "Financial Knowledge Classroom" at Xidan Primary School, while other branches engaged with local communities to educate residents about financial fraud, particularly targeting elderly individuals [3][5]. - Activities included hands-on case studies and simulations to help residents identify fraud tactics, receiving positive feedback from community members [3][5]. Group 3: Customized Financial Education - The Xicheng sub-branch provided tailored financial education sessions for union staff, focusing on financial rights and dispute resolution, addressing common concerns such as personal account protection and recognizing fraudulent advertisements [6]. - The Baizifang sub-branch utilized a dual approach of in-branch and corporate training to cover a wide range of financial knowledge, enhancing public awareness of financial security and risk prevention [7]. Group 4: Youth and Student Engagement - The bank's initiatives also targeted younger audiences, with engaging financial lessons designed for elementary school students and university entrepreneurs, focusing on practical financial knowledge and risk awareness [8][9]. - The activities aimed to instill good financial habits and provide essential information on protecting personal finances and recognizing financial scams [8][9]. Group 5: Recognition and Future Plans - The Beijing branch received accolades for its community service, including the "Top Ten Works Award" for financial convenience and benefit, highlighting its commitment to public financial education [4][9]. - The bank plans to continue its financial literacy efforts beyond the "Financial Education Promotion Week," aiming for a more sustainable and impactful approach to financial knowledge dissemination [10].

Core Insights - The recent financial education campaign highlights the importance of protecting financial consumers and investors, emphasizing that finance is not just a game for the few but a vital part of many families' lives [1][2] Group 1: Financial Consumer Protection - Financial consumer protection is crucial for the well-being of the public, as it involves safeguarding retirement funds, savings for entrepreneurship, and education funds for families [1] - Issues such as false marketing and "black and gray" industries pose significant risks to consumers, with examples including deceptive loan practices and scams targeting the elderly [1] Group 2: Campaign Strategies - The campaign effectively addresses consumer pain points by focusing on appropriate management in marketing, ensuring that financial institutions adhere to the principles of suitable products, sales channels, and target customers [2] - The initiative aims to dismantle specific scams related to internet loans and financial misconduct, providing clear insights into deceptive practices [2] Group 3: Long-term Commitment - Financial consumer protection requires ongoing efforts rather than being a temporary initiative, with institutions needing to internalize appropriate management and enhance staff training [3] - Regulatory bodies must maintain pressure on financial misconduct and improve mechanisms for exposing illegal activities, while consumers should adopt a mindset of rational consumption and cautious investment [3]