Once upon a time, being a Formula One fan felt like being in on a secret — at least if you lived in America. Now, the 2026 races promise new tech, new rules, new ways to watch and drama in a higher gear.Read more: https://t.co/UVnOPuAXgq📷️: Getty Images https://t.co/oeacz8fb2u ...

BYD is examining options to enter competitive motorsport from the World Endurance Championship to Formula One, a move that would be a rare direct attempt by a Chinese manufacturer to take on a sport dominated by European and US teams. Read more: https://t.co/nqrw2Tc7Zo📷: Lars Baron/Getty Images ...

BYD exploring options to enter competitive motorsport including Formula One and endurance racing, sources say https://t.co/zOuNifQCFS ...

Formula One was once an expensive hobby for gentlemen amateurs. It has since grown into a global entertainment business https://t.co/GjRm1h1AvhPhoto: Getty Images https://t.co/jKEaAt2xVO ...

A new breed of followers not captured by viewing figures is just as important to Formula One’s future https://t.co/TkhDBa9igt ...

Kick off the Formula One season at the Australian Grand Prix in Melbourne, Australia—then follow F1 driver Liam Lawson’s guide to the city’s cultural heart. https://t.co/kHz2IRY8fI ...

Dan Towriss, CEO of Cadillac Formula 1, discusses the team’s entry into Formula One amid new regulations and competition from rivals including Ford, as well as Cadillac Formula 1’s Super Bowl ads. He speaks with Katie Greifeld and Matt Miller on “The Close.” -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysi ...

Formula One Driver's Role & Brand Building - Formula One drivers are now global brand ambassadors and technical consultants, extending their influence beyond racing [2] - Pierre Gasly is building his own brand empire, including partnerships with luxury brands like H Moser, Hawkers, Givenchy, and investments like FC Versailles [3][32] - Athletes in 2025 have a greater opportunity to connect with brands and inspire people [43] - Gasly is selective in choosing brands to work with, focusing on those that align with his image [44] Team Dynamics & Performance - Alpine headquarters involves approximately 1,000 people working to achieve the best possible results [12][20] - Real-time data analysis and simulator technology are crucial for improving car performance and driver training [15][18] - The team uses a machine shop to implement real-time findings into car components [19] - The simulator is used to develop the car and ensure that the data matches what is seen on the track [28][29] Career Development & Support - Gasly's turning point was signing his first professional contract with Red Bull at age 16 [8] - Gasly launched a fund to support young talents in motorsports, aiming to provide opportunities for those lacking funding [49][50] - Gasly emphasizes the importance of having a supportive environment and structure for young drivers [48]

Strategic Objectives & Investment - Cadillac aims to compete at the top of Formula One, requiring a multi-billion dollar investment [9][12] - The team anticipates a few years before achieving championship status, emphasizing commitment to the process [9] - The operation includes over 600,000 square feet (55,742 square meters) of manufacturing space in the US and a base in Silverstone, indicating a global operation [9] Team & Technology - Cadillac Formula One team consists of over 1,000 people, highlighting the importance of teamwork and chemistry [7] - The team will initially use Ferrari powertrains, transitioning to Cadillac powertrains later [8] - The team emphasizes the importance of experienced drivers like Valtteri Bottas to provide feedback and leadership [8] Marketing & Brand Impact - Cadillac aims to push technology and innovation through Formula One, targeting a younger demographic [14][15] - Formula One's growing popularity in America, with over 50 million Americans identifying as fans, presents an opportunity to convert them into Cadillac customers [19] - The goal is to convert Formula One fans into Cadillac fans, expecting a bump in car sales [20] Competitive Landscape - Cadillac's entry into Formula One will create a rivalry with Ford, although their partnerships with Red Bull and GM differ significantly [16][17][18] - Cadillac views its partnership with GM as an equity partnership, with GM leading power unit development, unlike Ford's assistance-based approach [18] - The new chassis and power unit will mix up the competitive landscape, requiring assessment of progress and upward trajectory [10][11]

Overview - SailGP is a fast-growing sports league aiming to redefine sailing's image [1] - The league was founded in 2019 by Larry Ellison and Russell Coates [2] Event & Spectator Experience - SailGP races feature high-performance hydrofoiling catamarans close to the waterfront [2] - Events are held in about a dozen cities worldwide, attracting spectators to Grand Prix [2] - The atmosphere is designed to be engaging, similar to Formula One, with elements like DJ performances [3] Investment & Growth Potential - High-profile investors, including Ares Management, Kylian Mbappe, Anne Hathaway, Ryan Reynolds, and Hugh Jackman, have stakes in SailGP [5] - The goal is to change perceptions of sailing and expand its appeal [5] Challenges - SailGP faces the challenge of attracting a large audience compared to Formula One, where the number of fans following SailGP is tiny compared to the millions of Formula One fans [4] - Establishing sailing as a mainstream spectator sport is a relatively new concept [4]