Joining us now is Wendy Cutler, vice president at the Asia Society Policy Institute. She's a former acting deputy at the US Trade Representatives Office and worked on negotiations including on the TPP deal and high level China talks. And Wendy, it's great to have you on the show.Welcome. Thank you. Um so, so let's start right there because we did see these deadlines for the cipal tariffs at least in terms of u the the companies for which these letters have gone out extended to August 1st.How much can get do ...

Group 1: Tariff Announcement and Economic Impact - President Trump's tariff plan includes varying duties by country, potentially increasing prices for U.S. companies and consumers, leading to a decline in stock performance, with the S&P 500 and Nasdaq experiencing their worst performances since 2020 [1][2] - Higher prices from tariffs are expected to reduce consumers' buying power and increase costs for companies importing goods, raising concerns about a potential recession [2][3] Group 2: Tariff Details - The tariff plan initially targeted Mexico, Canada, and China but has been expanded to include all countries imposing tariffs on the U.S., with China facing a 54% tariff and the European Union a 20% duty [4] - A baseline tariff of 10% on all imports has been established, but the free trade agreement between the U.S., Mexico, and Canada remains unaffected, allowing certain goods to circulate tax-free [5][6] Group 3: Company Responses - Costco is well-prepared to handle tariffs, with CEO Ron Vachris stating the company can absorb or adjust prices due to its bulk ordering and local sourcing strategies, achieving over 20% savings for customers in China [7][8] - Target has over 45 private labels, with more than 10 generating $1 billion in annual revenue, providing flexibility to manage costs associated with tariffs [9][10] - Amazon may face challenges from tariffs but could benefit as competitors from China become less price-competitive due to the elimination of a tariff exemption on goods valued under $800 [11][12] Group 4: Long-term Outlook for Consumer Goods - Despite the immediate challenges posed by tariffs, strong consumer goods companies have the resources to navigate tough economic conditions, as they have previously managed rising inflation and supply chain disruptions [13] - The long-term prospects for quality consumer goods companies remain positive, with the recommendation for investors to hold onto quality stocks and consider adding positions during market dips [14]