Core Insights - The core challenge for brands has shifted from "how to get clicked" to "how to be understood, recognized, and recommended by AI" as generative AI reshapes information acquisition [1] - The development of EGEO (E-commerce Scene Generative Engine Optimization) is crucial for brands to avoid being marginalized in AI-driven traffic distribution [1] Group 1: AI Marketing and GEO Strategy - Linghu Technology, as one of the first companies to enter the GEO space, combines years of marketing expertise with AI search scenarios to create a differentiated competitive advantage [2] - The company emphasizes the need to analyze consumer search behavior and intent, focusing on long-tail keywords and the logic of AI search result presentation [2] - Brands must enhance the application of AI across all aspects, including content generation, user insights, advertising, and consumer services, to improve operational efficiency and interaction experience [2] Group 2: AI Tools and Marketing Efficiency - AI brings significant changes to the advertising process, allowing for automated ad placement and real-time optimization, which drastically reduces costs compared to traditional methods [3] - The marketing industry is entering a new phase characterized by "rapid creative production, upgraded experiences, and optimized placements" due to advancements in AI technology [3] - A data-driven closed-loop marketing system is essential for brands to overcome growth bottlenecks, enabling comprehensive insights into user behavior from awareness to purchase [3] Group 3: Data-Driven Marketing Framework - Enhancing big data capabilities is crucial for implementing a comprehensive marketing framework, allowing for personalized communication strategies based on user profiles and behaviors [3] - Integrating dispersed data into a unified end-to-end marketing framework can help brands establish a growth-driven marketing system, facilitating continuous value increment [3] - During the Double 11 shopping festival, Linghu Technology aims to leverage its data-driven marketing system to enhance traffic conversion and user operation efficiency for its brand clients [4]