Game Overseas Expansion

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腾讯、网易、米哈游,7月出海收入大增
Zheng Quan Shi Bao· 2025-08-11 05:13
Group 1 - In July, several leading Chinese gaming companies experienced significant month-on-month revenue growth, continuing the upward trend from the first half of the year [1][4] - A total of 32 domestic game publishers entered the global mobile game publisher revenue ranking in July, collectively generating $1.95 billion, which accounts for 34% of the revenue of the top 100 global mobile game publishers [1] - Tencent maintained its position as the top global mobile game publisher, with a 20% increase in revenue driven by popular titles such as "Honor of Kings" and "PUBG MOBILE" [4][6] Group 2 - Century Huatong's subsidiary, Didi Interactive, showed strong performance overseas, with its games "Kingshot" and "Tasty Travels: Merge Game" seeing revenue increases of 34% and 52% respectively, contributing to a 10% overall revenue growth [4][5] - Other A-share companies like 37 Interactive Entertainment and Giant Network also ranked highly in the revenue list, with Giant Network's game "Supernatural Action Group" gaining popularity due to its unique theme and gameplay [5][6] - NetEase and miHoYo ranked third and fourth respectively, with NetEase's "Egg Party" seeing a 23% revenue increase and miHoYo's "Honkai: Star Rail" achieving a new revenue high for 2025, resulting in a 28% month-on-month growth [6] Group 3 - The overseas market for self-developed Chinese games saw actual sales revenue of $9.501 billion in the first half of the year, marking an 11.07% year-on-year growth [8] - The global gaming market is expected to continue its strong growth, with the combined market size of mobile and PC games projected to exceed $120 billion by 2028 [8][9] - The report anticipates a 4% year-on-year growth in global mobile game in-app purchase revenue in 2024, reaching $85.4 billion, and a further 6% increase in 2025, with projections of $106.5 billion by 2028 [9]