年末年初，SensorTower、AppMagic等多家数据机构放出了全年行业数据，可借此一观中国游戏业的现状。过去一年简单来说就是有点"反直觉"：在新品 爆款不多的情况下，全行业却实现了稳定增长。 对全球来说这是一个游戏"小年"，但对中国来说，行业日益成熟的标志就是小年也有小年的过法。中国厂商似乎找到了抵御游戏行业周期性衰退的方法， 实现了更稳健的发展。 矩阵君统计了过去一年SensorTower发布的"中国游戏发行商全球收入TOP30"列表。或许我们能够从中找到中国游戏能够稳定发展的原因。 | 游戏公司 | 1月 | 2月 | 3月 | 4月 | 5月 | 6日 | 7月 | 8月 | a日 | 10月 | 11月 | 12月 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 腾讯 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | 点点互动 | 3 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 ...

Core Viewpoint - The gaming sector is experiencing a significant upward trend, with the gaming ETF (159869) rising over 1.5% and all constituent stocks showing positive performance, indicating strong investor interest and potential growth in the industry [1]. Group 1: ETF Performance - As of January 8, the gaming ETF (159869) has reached a scale of 14.103 billion yuan, attracting a total of 1.394 billion yuan in the last 10 trading days, providing investors with a convenient tool to invest in leading A-share gaming companies [1]. - Notable stocks within the ETF include BoRui Communication, which hit the daily limit, and others like ShiFeng Culture, FuChun Co., ShenZhou TaiYue, ZheShu Culture, and ShunNet Technology showing significant gains [1]. Group 2: Publisher Revenue Insights - By December 2025, the top 10 mobile game publishers in China are expected to maintain a stable revenue ranking, with Tencent, DianDian Interactive, and Lemon Microfun leading the list [1]. - DianDian Interactive has achieved over 4 billion USD in global cumulative revenue from its games "Whiteout Survival" and "Kingshot," securing its second position in the rankings [1]. - Lemon Microfun has seen a remarkable year-on-year revenue increase of 165%, driven by Christmas and New Year themed events across its various synthesis games [1]. Group 3: Industry Outlook - According to Dongfang Securities, multiple regions have proposed pilot programs for local processing of game licenses, which is expected to enhance the efficiency of license approvals and accelerate game supply [1]. - The overall game supply is projected to increase, with a robust pipeline of new products anticipated for 2026 [1]. - The gaming sector is poised for transformation through advancements in AI, content, and commercialization models, highlighting investment opportunities in the gaming ETF (159869) that tracks the performance of A-share listed companies in the animation and gaming industry [1].

艾媒咨询CEO(首席执行官)张毅在接受《每日经济新闻》记者采访时表示，这一现象的核心支撑除玩法 创新外，关键在于电竞生态商业化闭环的构建与高价值付费设计的落地；同时，头部集中效应显著，跨 平台协同导流与全球化出海溢价也发挥了关键支撑作用。 若论及2025年增长最为迅猛的游戏品类，射击赛道当属第一。 2025年末，中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君发布《2025年中国游戏产 业报告》，其中一组数据引发市场关注。报告显示，在国内收入排名前100名的移动游戏产品中，射击 游戏品类以7%的数量贡献了18.29%的收入，全年增量接近百亿元，成为国内第二大游戏品类。 这一赛道并非大厂独舞，腾讯、网易、点点互动等头部厂商不仅自身实现了产品创新突破，更带动了中 小团队的发展，各自凭借差异化创新形成了多元竞争格局。 此外，国内厂商在射击游戏移动端体验优化上的持续突破，成为推动品类市场扩容的重要变量。 市场容量超预期扩容 射击作为游戏行业的主流品类，长期占据核心市场份额，而2025年该赛道的热度更是创下近年新高。 从全球市场表现来看，多款重量级射击新作密集登场并斩获亮眼成绩：美国互动娱乐软件公司EA(艺电 ...

2026 年 01 月 05 日 公司研究 评级：买入(首次覆盖) | 研究所： | | | | --- | --- | --- | | 证券分析师： | | 杨仁文 S0350521120001 | | | | yangrw@ghzq.com.cn | | 证券分析师： | | 谭瑞峤 S0350521120004 | | | | tanrq@ghzq.com.cn | | 联系人 | ： | 程泽惠 S0350124070002 | | | | chengzh@ghzq.com.cn | [Table_Title] 回购股份彰显信心，关注新产品测试表现 ——世纪华通（002602）公司点评 | 相对沪深 300 | 表现 | | 2025/12/31 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 世纪华通 | -5.2% | -17.6% | 231.9% | | 沪深 300 | 2.3% | -0.2% | 17.7% | | 市场数据 | | | 2025/12/31 | | 当前价格（元） | | | 17.06 | | 52 周价格区间 ...

数据显示，2025年全球手游市场稳步前行，收入总量同比增长0.5%，下载总量同比增长4.6%，市场规模持续扩容。在备受 关注的全球手游收入TOP30榜单中，共有8款产品全球分成后收入突破10亿美元。 新年伊始，全球知名移动应用市场研究机构AppMagic正式公布了《2025年全球手游收入与下载排行榜》。世纪华通旗下多 款产品表现抢眼，《Whiteout Survival》以年度约50%的强劲增幅成为10亿美元梯队的增长冠军，位列全球手游收入榜第四 名；《Kingshot》则成功跻身年度收入榜第14位，成为2025年唯一上榜的新游，尽显企业在全球手游赛道的核心竞争力。 | 1 | 王者荣耀 | $1.68B | 18 | Township | $406M | | --- | --- | --- | --- | --- | --- | | | 质试游戏 | | | Ptayrix | | | 2 | Last War:Survival | $1.57B | | Gardenscapes | $396M | | | FUNELY | | | Playrix | | | 3 | Roblox | $1.45B | 1 ...

Flash | 28 Dec 2025 22:55:28 ET │ 13 pages China Internet Read-Through from CNG 2025 Online Gaming Industry Report CITI'S TAKE CNG published its 2025 Online Gaming Report during the 2025 China Online Gaming Industry Conference in Shanghai on Dec 19. CNG identified seven trends that contributed to record China gaming market in 2025: 1) high-quality development with supportive policy; 2) healthy domestic market growth with innovation and evergreen operations; 3) robust growth in overseas market for self-devel ...

MACD金叉信号形成，这些股涨势不错！ 12月21日，钛媒体2025 EDGE AWARDS全球创新评选活动正式落下帷幕。A股游戏板块龙头企业世纪华通（维权）（002602.SZ）凭借过去一年在海外市 场取得的优异表现，成功入选年度全球化公司榜，并荣膺"全球化前锋企业"奖项，其全球化成果与创新实力获得科技界权威认可。 MACD金叉信号形成，这些股涨势不错！ 12月21日，钛媒体2025 EDGE AWARDS全球创新评选活动正式落下帷幕。A股游戏板块龙头企业世纪华通（维权）（002602.SZ）凭借过去一年在海外市 场取得的优异表现，成功入选年度全球化公司榜，并荣膺"全球化前锋企业"奖项，其全球化成果与创新实力获得科技界权威认可。 面对竞争愈发激烈的海内外市场，公司将持续深化全球化布局，通过推出更多优质新品稳步扩大全球市场份额，在持续擦亮中国品牌海外名片的同时，推 动全球游戏产业的创新与生态向上发展。 作为科技领域极具影响力的年度评选活动，钛媒体EDGE AWARDS始终以"价值"为核心，着眼于世界前沿，是具有权威性、先锋性和敏锐挖掘力的全球创 新榜单。2025年，"创新"不再是单一市场的技术突破，而是在全球 ...

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - In November, the issuance of game licenses reached a new high, with 184 licenses granted, including 178 domestic and 6 imported games, surpassing the previous record since the resumption of license issuance in 2022 [10][11] - Major self-developed games from leading companies continue to perform well overseas, with Point Point Interactive's "Whiteout Survival" and "Kingshot" ranking first and second in the November overseas mobile game revenue chart [10][11] - A new product cycle is approaching as key new games from listed companies are set to launch, with significant titles scheduled for testing and release in December [6][10] Summary by Sections Game License Issuance - In November, a total of 184 game licenses were issued, setting a new monthly record for domestic licenses, with notable approvals for games from Perfect World, Kaixin, and Bilibili [10][11] - Year-to-date, 1,532 domestic game licenses have been issued, exceeding the total of 1,306 for the entire year of 2024 [10] Overseas Performance - The overseas performance of top self-developed games remains strong, with "Whiteout Survival" achieving over $3.8 billion in cumulative revenue and "Kingshot" exceeding $640 million [10][11] - The casual merge game "Tasty Travels: Merge Game" saw a 10% revenue increase in November, ranking fourth in the global merge game revenue chart [10] Upcoming Game Releases - Key new games from listed companies are set to launch, including Giant Network's "Famous General Kill" on December 19 and G-bits' "Nine Muxi" on December 18 [6][10] - Other notable upcoming titles include Tencent's "Counter-Strike: Future" scheduled for January 13, 2026, with over 25 million pre-registrations [6][10]

Investment Rating - The report maintains a "Strong Buy" rating for the gaming sector, indicating a positive outlook for companies with rich product reserves and strong self-developed capabilities [2][76]. Core Insights - The gaming industry continues to show high prosperity, driven by a new product cycle in 2025, with significant contributions from key companies such as Century Huatong, Giant Network, and Gigabit [2][16]. - The overall media industry has seen a revenue increase of 5.58% year-on-year, with net profit growth of 37.07%, indicating improved profitability across sectors [20][26]. - The report highlights the impact of favorable policies and AI technology on the film and television sector, suggesting a potential recovery in the industry [76]. Summary by Sections 1. Media and Internet Overview - The media industry index has increased by 28.47% year-to-date, outperforming major indices like the Shanghai Composite [15][16]. - The gaming sector has seen a year-to-date increase of 59.84%, significantly contributing to the media industry's growth [16]. 2. Industry Performance - In Q3 2025, the media industry achieved a revenue of 1,326.51 billion, a year-on-year increase of 8.98%, with a net profit of 103.16 billion, up 57.23% [26]. - The gaming sector's revenue for Q3 2025 reached 303.62 billion, with a net profit of 57.77 billion, reflecting a year-on-year growth of 28.61% and 111.65% respectively [37]. 3. Sector Analysis 3.1 Gaming - The gaming industry is driven by blockbuster products, with a revenue increase of 24.4% year-on-year for the first three quarters of 2025 [33]. - The report emphasizes the sustainability of profit growth due to the long lifecycle of new game products [39]. 3.2 Television Broadcasting - The television broadcasting sector reported a revenue of 328.9 billion, a year-on-year increase of 5.3%, with a significant reduction in losses [44][46]. 3.3 Film Industry - The film industry saw a revenue of 283.01 billion in the first three quarters of 2025, with a net profit increase of 108.52% [50]. 3.4 Advertising - The advertising sector achieved a revenue of 1,292.33 billion, with a year-on-year growth of 5.97% [61]. 3.5 Digital Media - The digital media sector faced challenges, with a revenue decline of 0.26% year-on-year, primarily due to pressures in content e-commerce [66]. 3.6 Publishing - The publishing sector reported a revenue of 939.11 billion, down 7.37% year-on-year, but net profit increased by 15.48% due to favorable tax policies [69]. 4. Investment Recommendations - The report recommends focusing on gaming companies with strong product pipelines and self-development capabilities, such as 37 Interactive Entertainment and Giant Network [76]. - It also suggests looking at film and television companies benefiting from policy improvements and AI advancements, including China Film and Mango Super Media [76].

游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，反映 动漫游戏产业A股上市公司股票的整体表现，关注游戏ETF（159869）布局机会。 （文章来源：每日经济新闻） 12月11日，游戏板块午盘承压，游戏ETF（159869）小幅微跌近1%左右。持仓股中，富春股份、名臣 健康、奥飞娱乐等跌幅居前，仅巨人网络、光线传媒逆势走高。游戏ETF（159869）近5个交易日累 计"吸金"达2.29亿元，备受资金青睐，截至12月10日，产品规模达116.11亿元，助力投资者一键布局A 股游戏龙头。 12月11日，Sensor Tower数据显示，2025年11月前后头部手游普遍抓住万圣节、黑五与感恩节等关键节 假日窗口，通过高密度的运营活动有效撬动玩家消费，推动收入持续走高。11月，点点互动旗下两款主 打游戏Whiteout Survival和Kingshot凭借节日及特色活动持续领跑出海手游收入榜。Whiteout Survival通 过万圣节、感恩节及"霜龙暴君"联盟对抗活动，稳居收入榜首；Kingshot受益于"双十一"促销和感恩节 活动，位列第二。同时，柠檬微趣的Gos ...