各位投资者大家晚上好欢迎继续参加我们开源证券传媒互联网团队每周一的传媒周一谈线上物业我是开源证券的传媒互联网首席分析师方光照那么关于整个传媒板块整个传媒互联网整体的观点因为我们每周的观点包括每周一的传媒周一谈线上物业电话会也是持续强调 最近核心建议投资者还是布局这个核心主线就是游戏加这个AI应用尤其是围绕这个我们看到今年整个token就是大模型国产模型崛起多模态模型多模态和推包括agent coding能力提升之后这个国产的大模型能力的这个持续的提升带来的这个token量大增那么未来也是有望带动更多的这个AI的这个商业化 围绕着相应的流量用户量增长之后通过像广告电商社交娱乐进行商业化并且加快这是AI这条核心主线那么另外的话游戏我们认为首先本身也是AI应用里面的核心方向同时也是基于游戏自身的景气向上的这样一个旧期景气向上的一个趋势和当前依然还是非常高的一个估值的一个性价比依然大部分公司 特别是经过的这个最近的一个调整之后那么不止那么又回到了这个十几倍那么整个行业还是一个供需共振下的一个紧急向上趋势也是AI应用的核心方向那么也是未来我们认为就是头部的拥有就是开发大DAU这种长期游戏能力的以及平台性游戏公司那么在未 ...

Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - The gaming market performed steadily during the Spring Festival, with several long-term DAU games showing outstanding performance. Tencent's multiple games maintained top positions, with "Peace Elite" achieving a new user high during the Spring Festival version [2][4] - The gaming market's actual sales revenue in January was 32.5 billion yuan, reflecting a month-on-month increase of 3.0% and a year-on-year increase of 4.5%. The PC gaming market exceeded 8.2 billion yuan, with a year-on-year growth of 23.5% [6][10] - The upcoming release of new games is expected to catalyze continued growth in the industry, with several titles scheduled for launch in the coming months [10] Summary by Sections Market Performance - The gaming market showed stable performance during the Spring Festival, with long-term DAU games demonstrating significant advantages. Tencent's games, including "Peace Elite," "Delta Action," and "Valorant Mobile," consistently ranked in the top 10 bestsellers [10] - The overseas market for self-developed games saw a year-on-year revenue increase of 24% in January, driven by stable performance of mature products and successful launches of new titles [10] Future Outlook - The industry is expected to see a series of new game launches, with titles like "Douluo Dalu: Zhusha Legend" and "EVE" scheduled for release in the coming months. The gaming sector's product cycle and performance certainty remain strong, indicating potential investment opportunities [10]

Core Insights - The 2026 Spring Festival period has become a competitive battleground for game manufacturers, with various collaborations with cultural tourism and the Spring Festival Gala to enhance player engagement [2][5] - Despite the creative promotional strategies, the overall market performance during this period was underwhelming, with iOS game revenue approximately $440 million, remaining flat compared to the previous year [2][7] Group 1: Game Manufacturer Strategies - Tencent's "Honor of Kings" launched a special skin for the Year of the Horse, quickly rising to the top of the iOS sales chart, while "Peacekeeper Elite" introduced a new map inspired by Dunhuang culture, achieving over 90 million daily active users on New Year's Eve [3][4] - NetEase's party game "Egg Party" engaged users with login rewards and collaborations with popular IPs like "My Little Pony" to attract new players [3] - Several manufacturers, including 37 Interactive Entertainment, integrated local cultural elements into their games, enhancing the immersive experience for players [5] Group 2: Market Dynamics - The 2026 Spring Festival saw a shift from new game launches to competition among established titles, with popular games like "Honor of Kings" and "Peacekeeper Elite" dominating the iOS sales rankings [6][7] - New games that were anticipated, such as Tencent's "Out of Control Evolution" and Perfect World's "Otherworld," did not launch during the festival, indicating a strategic focus on existing titles [6][7] - The overall revenue decline of 0.03% compared to the previous year reflects the increased promotional costs and the distraction of players during the holiday season, making new game launches less cost-effective [7]

Summary of Conference Call Records Industry Overview: Gaming Industry Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1][2] - **Giant Network**: The game "Supernatural Action Group" is expected to innovate during the Spring Festival, with a daily active user (DAU) surpassing 100 million by January 31. The new game "Famous Generals Kill" was launched on December 19 [2] - **37 Interactive Entertainment**: The mini-program game "Survival for 33 Days" has consistently ranked in the top five, with the RO in Hong Kong and Macau launched on January 15. The company has a rich pipeline of new products [2] - **Kongzhong Network**: The "Legend Box" is expected to create platform growth, and the AI companion application "EVE" is scheduled for launch on March 14 [2] - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Nine Muwu" on December 18 [2] - **Perfect World**: The key game "Yihuan" has completed its third test with high ratings on Bilibili and Taptap [2] - **Xindong Company**: Launched "Xindong Town" overseas on January 8 and "Diver Dave" on February 6 [2] Market Opportunities - **Overseas Expansion and Female Market Growth**: The Chinese market is projected to generate sales revenue of 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2] - **Global Market Trends**: The mobile gaming market is shifting from user growth to consumption power enhancement, with projected revenues of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are expected to generate $9.5 billion in overseas revenue in the first half of 2025, an 11% year-on-year increase [3] - **Female-oriented Games**: The market size for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [3] Policy and Technological Impact - **Regulatory Environment**: By 2025, the issuance of domestic game licenses is expected to exceed 140 per month, with a shift towards industry support and encouragement for game exports and gaming as a new consumption driver [3] - **AI and Technology Integration**: The application of AI in gaming has progressed significantly since 2023, enhancing product development and advertising efficiency. Emotional companion games are highlighted as a promising direction for AI gaming, with a focus on "EVE" from Kongzhong Network [3][4] - **Investment in Emerging Technologies**: Companies like 37 Interactive Entertainment and Century Huatong are investing in brain-machine interface technologies, while Giant Network collaborates with Volcano Engine on AI NPCs [4]

Summary of Conference Call Records Industry Overview - The conference call focuses on the gaming industry, highlighting the impact of AI and new technologies on industry development and the anticipation of upcoming annual and quarterly reports [1][2]. Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1]. - **Giant Network**: The game "Evergreen" is expected to innovate during the Spring Festival, having launched in Hong Kong and Macau on November 27. As of January 31, the daily active users (DAU) surpassed 100 million, with upcoming Valentine's Day and Spring Festival events anticipated [1]. - **37 Interactive Entertainment**: The mini-program game "Find the Book" has consistently ranked in the top five, with a launch in Hong Kong and Macau on January 15. The company has a rich pipeline of new products [1]. - **Kying Network**: The "Legend Box" is expected to create platform growth, with the AI companion application "Find the Book" scheduled for release on March 14 [1]. - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Find the Book" on December 18 [1]. - **Perfect World**: The key game "Find the Book" has completed its third testing phase, receiving high ratings on Bilibili and Taptap [1]. - **Xindong Company**: Launched "Find the Book" overseas on January 8, with another release planned for February 6 [1]. Market Opportunities - The overseas market and the female gaming segment present significant opportunities for the industry. In the Chinese market, sales revenue is projected to reach 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2]. - The global mobile gaming market is shifting from user growth to consumption power enhancement, with expected revenue of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are projected to generate $9.5 billion in overseas revenue in the first half of 2025, a year-on-year increase of 11% [2]. - The market for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [2]. - Policy changes are supporting the industry, with over 140 domestic game licenses expected to be issued monthly by 2025, promoting game exports and positioning gaming as a new consumer driver [2]. Technological Impact - The application of AI and other technologies in the gaming industry is showing promising results. Since 2023, AI has been integrated into game production and advertising, leading to significant cost reductions and efficiency improvements, particularly in art production [3]. - Emotional companion games are identified as a key area for AI application in the short term, with Kying Network's product "Find the Book" set for public testing on March 14 [3]. - Other technological advancements, such as brain-machine interface technology, are seen as potential commercial applications for the gaming sector, with companies like 37 Interactive Entertainment investing $20 million in related technologies [3]. - Marketing strategies like GEO marketing are expected to influence game distribution, with 37 Interactive Entertainment investing in leading domestic tech companies [3]. - Giant Network is collaborating with Volcano Engine on AI NPCs [3].

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - The gaming sector has shown resilience in the current macroeconomic environment, with strong performance from both listed and non-listed companies during the Spring Festival period, confirming the ongoing logic of a significant product year in 2026 [7] - Notable games such as "Goose Goose Duck" have dominated the App Store charts, while companies like Century Huatong and Perfect World have seen impressive pre-registration numbers and revenue growth for their upcoming titles [2][3][5] - The overall industry sentiment is improving, with non-listed companies also achieving remarkable results, as seen with "Blue Archive" and "Arknights" celebrating significant anniversaries and experiencing substantial revenue increases [4] Summary by Sections Company Performance - Tencent's games have shown comprehensive growth, with "Goose Goose Duck" topping charts and "Dark Zone Breakthrough" reaching over 230 million registered users [7] - Century Huatong's "Yihuan" has surpassed 25 million pre-registrations, outperforming titles like "Genshin Impact" in pre-launch interest [3] - Giant Network's "Supernatural Action Group" has achieved a daily active user (DAU) count exceeding 10 million, benefiting from the holiday season [3] Revenue Growth - Tencent's "Honor of Kings" saw a 105% month-on-month revenue increase to $220 million, while "Peacekeeper Elite" surpassed $110 million in revenue during January [7] - Non-listed games like "Blue Archive" and "Arknights" reported global revenue increases of 220% and 122%, respectively, in January [4] Investment Recommendations - The report recommends focusing on Perfect World due to the strong pre-registration numbers for "Yihuan" and suggests monitoring companies like Tencent, Huya, Century Huatong, Giant Network, and Kingsoft for their product lines [5]

Summary of Mobile Gaming Industry Observations Industry Overview - The global mobile gaming market is projected to see a year-over-year (YoY) decline of 3% in January 2026, according to Sensor Tower data. The United States remains the largest market, accounting for 31% of total revenue, followed by China at 19% and Japan at 13% [1][1][1]. - In January 2026, the U.S. mobile gaming market experienced a YoY decline of 2%, while China and Japan saw more significant declines of 14% and 8%, respectively [1][1][1]. China Market Insights - The domestic gaming market in China is expected to achieve a YoY revenue growth of 8% in 2025, with mobile gaming being the largest segment, contributing 73% of total revenue, while client-based games account for 22% [2][2][2]. - The client-based gaming market is anticipated to grow robustly, with a YoY increase of 15%, while the mobile segment is projected to maintain steady growth at 8% YoY [2][2][2]. - Chinese game exports are expected to continue their high growth trajectory, with a YoY revenue increase of 10% [2][2][2]. - In January, the National Press and Publication Administration issued 177 domestic online game licenses, marking a 44% YoY increase, indicating a strong supply of new games in the future [2][2][2]. - In January, most gaming stocks saw an increase, with notable gains in Hong Kong stocks like Bilibili and Xindong, as well as A-share companies such as Huatuo, Perfect World, Kaiying, and Sanqi [2][2][2]. Data Highlights - Bilibili's new game "Dudu Face Prank" (a mid-core + idle RPG + 2D anime + cute theme) saw a quarter-over-quarter (QoQ) revenue increase of 21% in December 2025 and 46% in January 2026, contributing to an overall QoQ revenue growth of 5% and 14% [3][3][3]. - Xindong's game "Xindong Town" (a casual + simulation + 3D cartoon + adventure theme) launched in January 2026, achieving a remarkable QoQ revenue increase of 516%, significantly boosting overall revenue, which grew QoQ by 99% [3][3][3]. - Huatuo maintained a high YoY revenue growth, with its core products "Endless Winter" and "King's War" performing well. The game "Delicious Journey" (a casual + matching + 2D cartoon + food theme) also saw consistent revenue growth, with QoQ increases of 30% in December 2025 and 33% in January 2026 [3][3][3]. - Giant's core product "Supernatural Action Team" (a mid-core + survival + 3D cartoon + horror theme) achieved a QoQ revenue increase of 41% in January 2026, driving overall revenue growth of 28% QoQ and 199% YoY [3][3][3]. Future Focus - Attention is recommended on the testing phases of new games from NetEase and Perfect World, as well as monitoring revenue performance during the Spring Festival period for various companies [3][3][3].

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, including Giant Network, Perfect World, and Kuaishou, among others [5][36]. Core Insights - The media industry showed a slight increase of 0.21% from January 26 to February 1, 2026, outperforming the Shanghai Composite Index, which decreased by 0.44% [12]. - The advertising and marketing sub-sector led the gains with an increase of 4.70%, while other segments like publishing and digital media saw declines [12]. - Significant developments in AI applications and gaming are highlighted, with Tencent's "Yuanbao" app reaching the top of the Apple App Store's free chart [2][17]. Market Performance - The media industry (Shenwan) increased by 0.21% during the specified period, while the Shanghai Composite Index decreased by 0.44% [12]. - The advertising and marketing sector led with a 4.70% increase, while publishing, digital media, gaming, and television broadcasting experienced declines of -0.75%, -1.31%, -1.94%, and -3.66% respectively [12]. Industry Key Data - AI Applications: Tencent's "Yuanbao" app achieved significant download growth, reaching 22.23 million downloads, with a notable 97.76% increase week-on-week [2][17]. - Gaming: The top five mobile games on iOS included "Honor of Kings" and "Peacekeeper Elite," with "Supernatural Action Group" surpassing 10 million daily active users [3][19]. - Film: The total box office for domestic films reached 283 million yuan, with "Zootopia 2" leading the weekly box office [28][30]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [5][36]. - Specific companies highlighted for investment include Giant Network, Kuaishou, and Mango TV, among others [5][36].

Core Insights - The game "Supernatural Action Group" has achieved a significant milestone with daily active users (DAU) surpassing 10 million, marking its transition from a hit product to a stable high-DAU game [1][17] - The game has successfully integrated AI features, becoming the first in its category to deeply incorporate AI gameplay, enhancing user engagement and retention [1][17] Group 1: Game Performance and Market Position - "Supernatural Action Group" was launched on January 23, 2025, and initially focused on user accumulation rather than aggressive ranking strategies, resulting in a stable market presence [2] - The game entered the iOS top 10 free charts by late June 2025 and maintained a strong position within the top 20, indicating solid download fundamentals [2] - By March 2025, the game made its debut on the revenue charts, reaching the top 10 by July 4, 2025, and achieving a stable high position thereafter [4][6] Group 2: User Engagement and Retention - The estimated total downloads for the iOS version of "Supernatural Action Group" in 2025 is approximately 13 million, with a significant portion coming from official channels [8] - User engagement is high, with an average monthly usage time of nearly 30 hours, showcasing strong user retention [8][9] - The game has established a robust user base with effective operational strategies, leading to a strong foundation for user retention and risk resilience [15] Group 3: Marketing and Social Media Impact - The game has generated approximately 7.76 million content pieces across social media platforms, with significant engagement spikes observed during promotional events [18][20] - The announcement of Zhao Lusi as the global brand ambassador led to a surge in social media activity, highlighting the effectiveness of strategic partnerships in enhancing brand visibility [22][26] - The game has maintained a dual strategy of leveraging user-generated content (UGC) and cross-industry collaborations to expand its user base and brand influence [26] Group 4: Future Outlook - The success of "Supernatural Action Group" is attributed to the company's long-term strategy and deep understanding of the younger generation's preferences [27][28] - As the gaming market approaches peak seasons, the game is well-positioned to capitalize on its active user base and ongoing content updates, indicating potential for further growth [28]

Core Insights - Giant Network's product "Supernatural Action Group" has surpassed 10 million daily active users (DAU), making it the only game company in the A-share market with a single product achieving this milestone [1] - The game has shown strong revenue growth while maintaining a leading position in the iOS game sales rankings, recently reaching the 4th position, indicating robust commercialization capabilities [3] Company Performance - "Supernatural Action Group" has achieved significant user growth and revenue increase, reflecting a strong commercial performance and setting a new benchmark for new game growth expectations [3] - The game has successfully implemented a low-investment model to achieve high DAU, breaking away from traditional high-investment growth strategies [7][8] Industry Context - The game's user growth is not reliant on short-term spikes or single marketing events, but rather on deep gameplay, user engagement, and long-term content supply capabilities [8] - The competitive landscape has intensified with multiple leading companies entering the "search and attack" gameplay segment, yet "Supernatural Action Group" has maintained steady user growth [8] Content and Community Engagement - Continuous and predictable content updates have been crucial for sustaining the game's active user base, with the introduction of a global brand ambassador and community engagement on platforms like Douyin and Xiaohongshu [9] - The game design incorporates frequent gameplay and system iterations, enhancing player experience and retention [9] Technological Innovation - "Supernatural Action Group" is the first domestic game to integrate large model capabilities into its core gameplay, collaborating with major cloud platforms for system testing [10] Strategic Positioning - The emergence of a product with over 10 million DAU reinforces Giant Network's leading position in the A-share gaming sector, with further growth potential anticipated [11] - The game’s growth is attributed to systematic capabilities in gameplay innovation and community engagement rather than reliance on single variables, allowing it to maintain a clear market distinction [11]