Core Viewpoint - e.l.f. Beauty has launched a new makeup game called Glow Up! on Roblox, aiming to enhance self-expression among gamers [1] Group 1: Product Launch - The Glow Up! game is described as a next-generation makeup game and immersive beauty experience [1] - The game is specifically designed for players aged 13 and above [1] Group 2: Market Insight - 60% of gamers believe that self-expression through gameplay is increasingly important [1] - e.l.f. Beauty is positioning itself to redefine authenticity for Roblox players [1]

Key Metrics - Over 250 thousand Credits were purchased by the gaming community within the first 4 days of the Arcade launch on Abstract [1] - The purchase of 250 thousand Credits in less than 4 days validates the thesis that people want to play fun games [1] Community Validation - The Abstract community affirms that the Arcade is fun and worth playing [1] - The gaming community has enjoyed the first few days of the Proof of Play Arcade on Abstract [1] Future Outlook - Improvements and expansions to the Arcade are anticipated [1]