OAKLAND, Calif.--(BUSINESS WIRE)-- #avatars--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the launch of Glow Up!, a next-generation makeup game and immersive beauty experience on Roblox (NYSE: RBLX). With 60% of gamers claiming that self-expression through gameplay is more important to them than ever before, e.l.f. is redefining what it means for Roblox players to be their authentic selves in-game.* Designed for players 13+, Glow Up! was engineered to deliver an experie. ...

Key Metrics - Over 250 thousand Credits were purchased by the gaming community within the first 4 days of the Arcade launch on Abstract [1] - The purchase of 250 thousand Credits in less than 4 days validates the thesis that people want to play fun games [1] Community Validation - The Abstract community affirms that the Arcade is fun and worth playing [1] - The gaming community has enjoyed the first few days of the Proof of Play Arcade on Abstract [1] Future Outlook - Improvements and expansions to the Arcade are anticipated [1]