Core Insights - The article emphasizes the importance of "Behavioral Coaching" in helping clients navigate emotional turmoil and decision-making challenges during market volatility [1][2][3] - Behavioral Coaching can provide clients with an additional "behavioral return" of approximately 1% to 2% annually, known as "Gamma" value [2][5] Group 1: Understanding Behavioral Coaching - Many investors make irrational decisions due to a lack of understanding of their investments, being overwhelmed by social media or expert opinions, and difficulty in separating emotions from judgment [2][3] - Despite the significant value of Behavioral Coaching, clients often do not recognize it as a key service provided by advisors [5][6] Group 2: Client Perception of Behavioral Coaching - Clients may not even be aware of what Behavioral Coaching is, as the term is relatively specialized and unfamiliar to many [10] - Research indicates that clients can articulate their need for Behavioral Coaching through examples, such as expecting advisors to help them resist impulsive buying or redeeming during market fluctuations [11][12] Group 3: Providing Behavioral Coaching Effectively - Advisors should communicate the concept of Behavioral Coaching in relatable terms, emphasizing its importance as a valued service [15][16] - Sharing past client experiences and feedback can effectively demonstrate the benefits of Behavioral Coaching [17][18] - For existing clients, advisors should adopt structured communication methods and prepare clients for market volatility with actionable plans [19][20][21] Group 4: Conclusion - Enhancing the ability to provide Behavioral Coaching can help clients achieve their investment goals and improve perceived value in advisory services [22][23]