Core Viewpoint - The article emphasizes the significance of addressing gum recession, a common dental issue affecting approximately 50% of the population in China, which can lead to severe consequences such as tooth loss if not managed properly [8][12]. Summary by Sections Gum Recession Overview - Gum recession, or gingival recession, refers to the retreat of gum tissue, exposing the tooth roots and potentially leading to tooth mobility and loss [3][4]. - Symptoms include swollen gums, bleeding while brushing, sensitivity to temperature changes, and visible gaps between teeth [6]. Prevalence and Causes - A significant portion of the population, around 50%, experiences gum recession, particularly affecting the aesthetics of front teeth [8]. - The primary cause of gum recession is the accumulation of dental plaque, which leads to chronic irritation and inflammation of the gums [10]. Treatment and Prevention - While gum recession can be managed to prevent further deterioration, reversing already receded gums is challenging [12]. - Regular brushing and proper oral hygiene are crucial in mitigating gum issues [14]. Product Introduction - The article introduces "Nobida Rebuild Gum Care Toothpaste," developed by a team from Peking University, claiming to improve oral health and reduce gum problems [14][27]. - Clinical trials indicate that after two weeks of use, sensitivity decreased by 39.44%, and after four weeks, it decreased by 56.34% [32]. Clinical Validation - The toothpaste has undergone clinical validation at two dental hospitals, demonstrating its effectiveness in reducing sensitivity and improving gum health [29][38]. - A significant reduction in plaque index was reported, with an average decrease of 90.5% after 12 weeks of use [37]. Unique Selling Proposition - The toothpaste utilizes HAP-Rebuild technology, which incorporates hydroxyapatite (HAP), a natural component of teeth, to repair enamel and reduce plaque [60][62]. - Unlike traditional toothpastes that may cause enamel erosion, this product aims to enhance enamel strength and provide a protective barrier against sensitivity [75][80]. Market Positioning - The product is positioned as a premium option compared to traditional toothpastes, with a focus on long-term oral health benefits versus the costs associated with dental procedures [92]. - Pricing details include various package options, with promotional offers for bulk purchases [94][95].

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