Core Viewpoint - The article emphasizes the significance of gum health, particularly focusing on gum recession, its causes, symptoms, and the importance of effective dental care products to prevent further deterioration and improve oral health [2][3][12]. Summary by Sections Gum Recession and Its Impact - Gum recession, or gum shrinkage, exposes the tooth roots, leading to potential tooth loosening and loss [2][3]. - Approximately 50% of the population in China experiences gum recession, which can affect aesthetics and lead to issues like "black triangles" between teeth [7]. Causes and Symptoms - The primary cause of gum recession is plaque buildup, which leads to chronic irritation of the gums [9][10]. - Symptoms include swollen gums, bleeding while brushing, exposed tooth roots, increased tooth sensitivity, and tooth mobility [5]. Prevention and Treatment - While gum recession can be difficult to reverse, interventions can prevent further deterioration [12]. - Regular brushing and effective toothpaste are crucial in managing gum health [14]. Product Introduction - The article introduces "Nobida Rebuild Gum Care Toothpaste," developed by a team from Peking University, claiming to improve gum health and reduce plaque [23][25]. - Clinical trials show significant improvements in plaque index (90.5% reduction), bleeding index (82.0% reduction), and gum health index (86.6% reduction) after 12 weeks of use [28]. Unique Selling Points - The toothpaste contains HAP-Rebuild technology, which utilizes hydroxyapatite (HAP) to physically reduce plaque and protect enamel [59][61]. - It is claimed to be effective in whitening teeth without damaging enamel, using a combination of HAP and herbal extracts [82]. Clinical Validation - The product has undergone extensive clinical validation, demonstrating its effectiveness in reducing tooth sensitivity and promoting enamel remineralization [26][34][40]. - The toothpaste's safety and efficacy are supported by third-party laboratory tests and clinical studies conducted in top-tier dental hospitals [43][44]. Pricing and Offers - The toothpaste is available in various packaging options, with promotional offers for bulk purchases, including free samples and a money-back guarantee [18][94][96].

Core Viewpoint - The article emphasizes the significance of addressing gum recession, a common dental issue affecting approximately 50% of the population in China, which can lead to severe consequences such as tooth loss if not managed properly [8][12]. Summary by Sections Gum Recession Overview - Gum recession, or gingival recession, refers to the retreat of gum tissue, exposing the tooth roots and potentially leading to tooth mobility and loss [3][4]. - Symptoms include swollen gums, bleeding while brushing, sensitivity to temperature changes, and visible gaps between teeth [6]. Prevalence and Causes - A significant portion of the population, around 50%, experiences gum recession, particularly affecting the aesthetics of front teeth [8]. - The primary cause of gum recession is the accumulation of dental plaque, which leads to chronic irritation and inflammation of the gums [10]. Treatment and Prevention - While gum recession can be managed to prevent further deterioration, reversing already receded gums is challenging [12]. - Regular brushing and proper oral hygiene are crucial in mitigating gum issues [14]. Product Introduction - The article introduces "Nobida Rebuild Gum Care Toothpaste," developed by a team from Peking University, claiming to improve oral health and reduce gum problems [14][27]. - Clinical trials indicate that after two weeks of use, sensitivity decreased by 39.44%, and after four weeks, it decreased by 56.34% [32]. Clinical Validation - The toothpaste has undergone clinical validation at two dental hospitals, demonstrating its effectiveness in reducing sensitivity and improving gum health [29][38]. - A significant reduction in plaque index was reported, with an average decrease of 90.5% after 12 weeks of use [37]. Unique Selling Proposition - The toothpaste utilizes HAP-Rebuild technology, which incorporates hydroxyapatite (HAP), a natural component of teeth, to repair enamel and reduce plaque [60][62]. - Unlike traditional toothpastes that may cause enamel erosion, this product aims to enhance enamel strength and provide a protective barrier against sensitivity [75][80]. Market Positioning - The product is positioned as a premium option compared to traditional toothpastes, with a focus on long-term oral health benefits versus the costs associated with dental procedures [92]. - Pricing details include various package options, with promotional offers for bulk purchases [94][95].

Core Viewpoint - The article discusses the issue of gum recession, its causes, symptoms, and the importance of oral hygiene, while promoting a specific toothpaste product developed by a team from Peking University that claims to help with gum health and sensitivity issues [2][3][11]. Summary by Sections Gum Recession and Its Impact - Gum recession, or gum shrinkage, exposes the tooth roots and can lead to tooth loosening or loss [2][3]. - Approximately 50% of people in China experience gum recession, which can affect aesthetics, leading to visible gaps between teeth, known as "black triangles" [7]. - The primary cause of gum recession is often plaque buildup, which leads to chronic irritation of the gums [9]. Symptoms and Consequences - Symptoms of gum recession include swollen gums, bleeding while brushing, exposed tooth roots, increased tooth sensitivity, and tooth mobility [5][11]. - If left untreated, gum recession can result in significant dental issues, including tooth loss [11]. Prevention and Treatment - Maintaining good oral hygiene, including proper brushing techniques, is crucial to prevent further gum recession [11]. - The article emphasizes that while gum recession can be managed to prevent worsening, reversing it is challenging [11]. Product Promotion - The article promotes "Nobida Rebuild" toothpaste, developed by a Peking University research team, claiming it can help maintain gum health and reduce oral issues [13][28]. - Clinical trials indicate that after two weeks of use, sensitivity decreased by 39.44%, and after four weeks, it decreased by 56.34% [31]. - The toothpaste contains HAP-Rebuild technology, which is said to help repair damaged enamel and reduce plaque buildup [59][70]. Unique Selling Proposition - The toothpaste is marketed as using ingredients similar to those found in teeth, specifically hydroxyapatite (HAP), which is effective in dental care [61][74]. - It is claimed that the product not only cleans but also protects and repairs enamel, unlike traditional whitening toothpastes that may damage enamel [78][86]. Pricing and Offers - The pricing for the toothpaste is presented, with various package options available, including discounts for bulk purchases [19][93]. - A promotional offer includes a free trial product with the purchase of five tubes, along with a money-back guarantee [21][95].