Core Insights - Bloomingdale's launches its 2025 holiday campaign titled "Happy Together," focusing on connection, tradition, and shared moments during the holiday season [1][2][5] Campaign Highlights - The campaign features a collaboration with Burberry, including a festive takeover of Bloomingdale's 59th Street location, highlighted by a giant Burberry scarf on the facade [3][5] - A digital campaign will enhance awareness and engagement, including a homepage takeover and a multi-part email series celebrating Burberry's heritage [3] In-Store Experiences - Immersive experiences include an exclusive Burberry takeover of The Carousel, showcasing merchandise across various categories [4] - The store will feature a red-check capsule collection and collectible holiday bears benefiting the Child Mind Institute [4] - A live performance by artist RAYE will mark the launch of the holiday campaign at the flagship store [4] Philanthropic Initiatives - Bloomingdale's continues its annual philanthropic partnerships, supporting No Kid Hungry and the Child Mind Institute through customer donations and special events [8]