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Celsius (CELH -3.09%) was once the talk of the town among investors. In the five-year period leading up to the stock's Mar. 2024 all-time high, it surged more than 7,300%. The business was putting up ridiculous growth numbers year after year.However, the remainder of 2024 was a rude awakening as sales started to come under pressure. The beverage stock is 64% off its peak, as of this writing, despite climbing 44% in the past three months. Clearly, volatility is still a major part of the story.Celsius is trad ...