Core Insights - The "2025 New Consumption Conference" held in Shanghai focused on exploring new trends, scenarios, and growth in the consumer market, emphasizing sustainable growth amidst market restructuring [1] Group 1: Event Overview - The conference gathered representatives from well-known companies and investment institutions, including Yili, Adidas, Luckin Coffee, Meituan, and Kuaishou [1] - Key discussions revolved around the core topic of discovering sustainable growth drivers in the evolving consumer landscape [1] Group 2: IP Strategy and Implementation - Zhou Peimin, COO of Superstar Legend Group, highlighted the importance of connecting consumers' emotional values and interest communities through celebrity IPs, using the example of the "Zhou Classmate" IP, which appeals to a wide age range from post-05 to 70s [1] - The "IP + Cultural Tourism and Commercial Performance" integration model was exemplified by the "Le You Shanghai: Finding Zhou Classmate" event, which attracted nearly 1.45 million participants and significantly boosted local business traffic and revenue [2] Group 3: Ecosystem Development - Zhou Peimin elaborated on the company's IP operation strategy, emphasizing the need for emotional resonance and user growth balance through innovative content that connects brands and IPs [3] - Collaborations with various entities, such as Yushutech and the Shanghai Museum, aim to bridge traditional culture with younger generations and expand consumer demographics [3] - The company is progressively building an ecosystem centered around IP, integrating content, technology, and consumption, with a vision to become a global IP development and operation platform [3]