Core Insights - The mobile game "Love and Deep Space" celebrated its two-year anniversary by recreating its in-game home in front of the Oriental Pearl Tower, providing an immersive experience for players [1] - The event attracted thousands of young players, showcasing the blending of cultural landmarks with gaming experiences to foster community and emotional connections [5][9] Group 1: Event Details - The immersive exhibition took place from January 16 to 20, occupying 1,000 square meters, with over 400 square meters dedicated to the recreated villa [1] - The exhibition featured various rooms from the game, including a living room, kitchen, and garden, allowing players to feel a sense of "coming home" [1] - The event was designed to break the traditional boundaries of cultural landmarks, transforming them into platforms for youth engagement and community culture [1][5] Group 2: Player Engagement - Players had to meet specific criteria to attend, such as reaching level 60 in the game and being female, which aimed to prevent ticket scalping [2] - The event included both "check-in" and "interactive" areas, with the latter allowing players to interact with live actors portraying game characters [2] - Many players expressed a strong desire to return to the event, indicating a high level of engagement and emotional investment in the experience [3] Group 3: Cultural Impact - The event reflects a broader trend in Shanghai, where cultural landmarks are increasingly integrating with IP-driven experiences to attract young audiences [9][10] - The Oriental Pearl Tower's initiatives, such as collaborations with various IPs, demonstrate a commitment to creating immersive experiences that resonate with youth culture [8][9] - The city's vibrant two-dimensional ecosystem supports a continuous flow of events, enhancing the emotional connection between players and the city [6][9] Group 4: Marketing and Promotion - The game launched extensive advertising campaigns across 13 cities, with Shanghai receiving the highest number of promotional displays [6] - The integration of various commercial spaces with gaming IPs has created a rich landscape for players to explore, enhancing their overall experience [7] - Social media platforms have become vital for players to share their experiences and organize meet-ups, further solidifying community bonds [7]