Core Insights - The company celebrates its tenth anniversary, marking a significant milestone in its development journey and showcasing its commitment to building a pan-entertainment ecosystem driven by "AI + Gaming," "Globalization of IP Products," and "Gaming + Trendy Toys" strategies [1][2] Strategic Developments - The company held a grand anniversary celebration themed "Crossing Mountains and Seas, Expanding New Horizons" in Guangzhou, highlighting key milestones from its inception to product launches and international expansion [1] - The founder expressed gratitude towards industry partners and employees, emphasizing the importance of innovation, player-centric approaches, and technology-driven strategies for future growth [2] Partnerships and Collaborations - The company signed a cooperation agreement with COEXIST Group to develop and promote derivative products with over 200 trendy toy artists, marking a significant step in expanding its trendy toy business [2][4] - A licensing agreement was established with Chengdu Model Cafe Cultural Communication Co., Ltd. for exclusive distribution rights of "The Garfield Movie" IP derivatives in Greater China, enhancing the company's market presence [3] Product Development and Ecosystem - The company is focusing on a comprehensive upgrade of its trendy toy business, launching new products like "CASHY BABY" and planning to introduce the first crystal element trendy toy IP "LILIA ANGEL" [3] - The establishment of a "Classic IP + Artist IP" system aims to diversify creative development and enhance the IP lifecycle through a virtual-to-physical value enhancement system [5] Consumer Engagement Strategies - The company emphasizes "Emotional Interaction Design" and "Scene Social Experience" as core strategies to reshape consumer engagement, aiming to make trendy toys emotional mediums that resonate with users [6][7] - The strategy includes deep integration of digital technology and artistic creation, exploring interactive experiences and community-driven content creation [6][7] Future Outlook - The company plans to deepen its user-centric IP ecosystem strategy, leveraging its strengths in digital technology and marketing to promote its trendy toy business [7] - By combining the influence of international classic IPs, the artistic value of artist IPs, and its core competencies, the company aims to provide emotionally resonant and culturally rich IP derivative experiences [7]

Core Insights - The article highlights the 10th anniversary of Tanwan (贪玩), showcasing its strategic initiatives in "AI + Gaming," "Globalization of IP Products," and "Gaming + Trendy Toys" to build a pan-entertainment ecosystem [1][5][12] Group 1: Company Milestones and Achievements - Tanwan celebrated its 10th anniversary with a grand event in Guangzhou, marking significant milestones from its inception to product launches and international expansion [1] - The company has established itself as a leader in marketing within the gaming industry, creating notable marketing campaigns over the past decade [3] - Tanwan's founder expressed gratitude towards industry partners and employees, emphasizing the importance of collaboration and innovation for future growth [5] Group 2: Strategic Partnerships and Collaborations - On November 27, Tanwan signed a cooperation agreement with COEXIST Group to develop and promote derivative art products with over 200 artists [7] - This partnership signifies Tanwan's expansion into the trendy toy industry, integrating classic IP with artist IP to enhance its business ecosystem [9] Group 3: Product Development and Market Expansion - Tanwan is set to upgrade its trendy toy business strategy by 2025, focusing on the globalization of IP products and the integration of gaming with trendy toys [8] - The company has launched new products, including the plush toy "CASHY BABY" and plans for the crystal-themed trendy toy IP "LILIA ANGEL," building a comprehensive trendy toy IP ecosystem [8] - A licensing agreement with Chengdu Model Coffee Culture Communication Co., Ltd. allows Tanwan to operate derivative products of the "Garfield Movie" IP in Greater China, leveraging its global popularity [8] Group 4: Emotional and Social Engagement Strategies - Tanwan's trendy toy strategy emphasizes "emotional interaction design" and "scene social experience," aiming to transform trendy toys into emotional mediums that enhance daily life [11][12] - The company plans to integrate digital technology with artistic creation to foster deeper emotional connections and interactive experiences for users [11] - Tanwan aims to create a seamless trendy toy ecosystem that integrates into the daily lives of consumers through online and offline collaborations [12] Group 5: Future Vision and Market Positioning - The company is committed to deepening its user-centric IP ecosystem strategy, expanding the breadth and depth of its trendy toy business [12] - By combining the influence of international classic IPs, the artistic value of artist IPs, and its core competencies in digital technology and marketing, Tanwan seeks to provide emotionally resonant and culturally rich IP experiences [12]